“…Indeed, TMT provides a solid theoretical lens through which to better understand the impact of the pandemic on what used to be understood about life, and the ever‐changing landscape as a result of a pervasive existential threat. Researchers have examined effects on the workforce (and existential repercussions of job loss, e.g., Blustein & Guarino, 2020 ), increases in rejection of dissimilar others (Golec de Zavala, Bierwiaczonek, Baran, Keenan, & Hase, 2020 ), heightened ideological defensiveness (Su & Shen, 2020 ), the adoption of pandemic‐related health behaviours as a newly engrained part of culture (e.g., social distancing, Fairlamb & Courtney, 2021), and long‐term implications for mental health (Saltzman, Hansel, & Bordnick, 2020 ). Generally, the TMT‐based studies conducted thus far highlight a consistent narrative: the existential threat of COVID‐19 provokes individuals to strengthen their commitment to cultural ideologies.…”