The Creation of Distribution Channel, Marketing Activities, and Partnership Networks for Community Enterprises in Thailand

Jaroenwanit, Pensri; Siriyota, Kampanat; Yanakittkul, Phaibun

doi:10.4108/eai.18-11-2020.2311703

Cited by 3 publications

(3 citation statements)

References 17 publications

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“…Government agencies should be involved in the organization of training programs for community groups, so that they can acquire knowledge and increase their incomes. In particular, supporting low-interest funding sources, creating investment alliances and providing access to funding sources are essential to the management of community enterprises [18]. Quality control is an important aspect that community enterprises should implement as a standard.…”

Section: The Concept Of Community Enterprisesmentioning

confidence: 99%

Approach to Applying Sufficiency Economy Philosophy in Community Enterprise Management towards Sustainability

2023

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Sustainability is essential for every business and organization, but how can it be achieved? This work is a study of sustainability based on the sufficiency economy philosophy, a valuable concept introduced by the Thai people. We apply it to the notion of sustainability in 400 agricultural community enterprise owners in Thailand, who participated in this study. An oblique rotation component analysis was performed, finding that the variables on the same side are related, and a confirmative component analysis with structural equation models was conducted. The results showed that the approach to applying the sufficiency economy philosophy among community enterprises consists of 11 components, as follows: (1) financial control, (2) planning, (3) member management, (4) morals, (5) prevention plan, (6) moderation, (7) knowledge and expertise, (8) market development, (9) care, (10) quality control and (11) value of investment. The confirmative component analysis with structural equation modeling was consistent with the empirical data. Agricultural community enterprises and entrepreneurs focus on the moral component, conduct business with honesty to avoid causing problems for others, value justice without taking advantage with diligence and adhere to moral principles in life, because all of the above will lead to sustainability in the future.

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Section: The Concept Of Community Enterprisesmentioning

confidence: 99%

Approach to Applying Sufficiency Economy Philosophy in Community Enterprise Management towards Sustainability

2023

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“…Government agencies should be involved in the organization of training programs for community groups, so that they can acquire knowledge and increase their incomes. In particular, supporting low-interest funding sources, creating investment alliances and providing access to funding sources are essential to the management of community enterprises [25], [26]. Quality control is an important aspect that community enterprises should implement as a standard.…”

Section: The Concept Of Community Enterprisesmentioning

confidence: 99%

Approach to Applying Sufficiency Economy Philosophy in Community Enterprise Management towards Sustainability

Mettathamrong¹,

Upping²,

Deeudom³

2023

Preprint

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Sustainability is essential for every business and organization, but how can it be achieved? This work is a study of sustainability based on the sufficiency economy philosophy, a valuable concept introduced by the Thai people. We apply it to the notion of sustainability in 400 agricultural community enterprise owners in Thailand, who participated in the study. An oblique rotation component analysis was performed, finding that the variables on the same side are related, and a confirmative component analysis with structural equation models was conducted. The results showed that the approach to applying the sufficiency economy philosophy among community enterprises consists of 11 components, as follows: 1) financial control, 2) planning, 3) member management, 4) morals, 5) prevention plan, 6) moderation, 7) knowledge and expertise, 8) market development, 9) care, 10) quality control and 11) value of investment. The confirmative component analysis with structural equation modeling was consistent with the empirical data. Agricultural community enterprises and entrepreneurs focus on the moral component, conduct business with honesty and avoid causing problems for others, value justice without taking advantage with diligence and adhere to moral principles in life, because all of the above will lead to sustainability in the future.

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“…For this reason, maintaining an adaptive competitive advantage that will create a sustainable advantage is very important, which of course can be achieved with a business partnership. Jaroenwanit et al (2020) in their research provides an overview of effective business channels depending on where companies with certain product characteristics are located. Some tips include increasing direct sales or social network marketing such as Facebook and group pages; participating in various seminars is another platform where community enterprises can exchange knowledge and experience in group management and product processing; and seeking partnership activities in the form of contractual agreements, joint ventures and equity alliances.…”

Section: Digital Marketing Ecosystemmentioning

confidence: 99%

Digital Marketing Ecosystem Perspective of Regional Featured Product in North Sulawesi Province, Indonesia

Paendong¹,

Rambing²,

Simanjuntak³

et al. 2023

JSS

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The industrial sector that develops along with technological developments certainly has an impact on the economy of a country. Indonesia is a country that has great potential for the development of the digital economy with a high level of digital media penetration and a large market share. Strengthening local products based on the digital economy seems to be one way to maintain the positive momentum for post-pandemic national economic improvement. This is done by encouraging the marketing digitalization ecosystem to SMEs. This article is constructed based on literature studies that have been carried out previously by mapping articles, research journals, and related data to be able to provide a real picture regarding the role of the digital marketing ecosystem in encouraging marketing penetration of regional superior products. Some of the aspects that are used as barometer like consumer ecosystem, producer ecosystem, and core communication. These three things are collaborated with the facilitation of stakeholders such as the government, suppliers, consumers and business owners, who work together to encourage the smooth running and optimization of digital marketing operations in North Sulawesi Province, Indonesia. However, several obstacles remain, namely not all regional superior products have been reached in digital marketing. As a result, the role of actors in the local digital marketing ecosystem still needs to be carried out with various empowerment efforts. Stakeholders like the government and banking must creating more synergy with local business owners to maximize regional superior products that have enormous potential.

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The Creation of Distribution Channel, Marketing Activities, and Partnership Networks for Community Enterprises in Thailand

Cited by 3 publications

References 17 publications

Approach to Applying Sufficiency Economy Philosophy in Community Enterprise Management towards Sustainability

Approach to Applying Sufficiency Economy Philosophy in Community Enterprise Management towards Sustainability

Approach to Applying Sufficiency Economy Philosophy in Community Enterprise Management towards Sustainability

Digital Marketing Ecosystem Perspective of Regional Featured Product in North Sulawesi Province, Indonesia

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