The Credible Brand Model: The Effects of Ideological Congruency and Customer-Based Brand Equity on News Credibility

Abstract

This study proposes and tests the credible brand model (CBM), which explicates the effects of customer-based brand equity and ideological congruency on audiences’ perceptions of the credibility of news media outlets and the believability of their messages. Data from a survey and an experiment probing respondents’ perceptions of two media outlets (CNN and Fox News Channel) were analyzed with structural equation modeling. The data showed strong support for the CBM.

Faktor-Faktor Yang Mempengaruhi Ekuitas Merek Program Berita Seputar Indonesia

“…Kredibilitas media akan mempengaruhi apakah pesan yang disampaikan menjadi pertimbangan khalayak media, sehingga dapat merubah pemikiran dan sikap khalayak (Oyedeji, 2010). Menurut Bakshi dan Mishra (2011), dan Oyedeji (2007Oyedeji ( , 2010, kredibilitas media mempengaruhi persepsi audiens terhadap ekuitas merek dan merupakan variabel yang dapat diatur oleh perusahaan, sehingga memungkinkan pemasar untuk meningkatkan ekuitas melalui perbaikan kredibilitas. Sampai saat ini terdapat pandangan kritis di dunia jurnalisme bahwa terjadi perbedaan pandangan antara jurnalis dan manajer di perusahaan media Bakshi dan Mishra (2011).…”

“…Sumber informasi yang memiliki kredibilitas tinggi akan lebih mudah mempengaruhi sikap individu. Source credibility mengacu pada judgement yang dibuat khalayak media terhadap keahlian (expertise) dan kepercayaan (trustworthiness) terhadap komunikator (Oyedeji, 2010). Expertise mengacu pada kemampuan/kompetensi sumber untuk memiliki informasi yang akurat tentang suatu subjek informasi, sementara trustworthiness mengacu pada persepsi khalayak terhadap motivasi dan niat sumber untuk menyajikan sebuah representasi yang akurat dari subjek informasi atau peristiwa.…”

Digital Media and Perceptions of Source Credibility in Political Communication

“…It is interesting, then, that although information consumers recognize the negative features of biased information, they still find attitude-consistent information to be more credible than counterattitudinal information (Kahan et al, 2010). In fact, not only do people tend to attribute higher levels of quality to biased but like-minded sources (Fischer et al, 2005; see also Meyer, Marchionni, and Thorson, 2010;Oyedeji 2010), but there is also evidence that they perceive attitude-consistent information as relatively impartial (Kahan et al, 2010) context of political information, the outcome is that people may be prone to ignore traditional credibility cues regarding information or source bias in their pursuit of attitudinally consistent information.…”

“…Evaluations of trustworthiness are complicated as well, as source identity itself is often elusive in online contexts. Moreover, the rise of narrowcasting has implications for source trustworthiness, since many news consumers today actually prefer sources that are biased toward their perspective because they see them as more credible than less congenial sources (Iyengar and Hahn, 2009;Kahan et al, 2010;Oyedeji 2010). Given this shifting media landscape and evolving news consumption preferences, we next consider what is learned from research on source credibility in newly emerging political communication contexts.…”

The Effect of self-censorship on news credibility: public's perception of Hong Kong newspapers after the 1997 Handover

“…The credibility of media has been constantly dropping in the recent decades (Oyedeji, 2010;Pew, 2001Pew, , 2010Pew, , 2012. Almost all news credibility studies conducted in various countries during the past two decades indicate a credibility deficit regardless of the medium, organization, or press system ( Andaleed et al, 2012;Shan 2013;Shen et al, 2011).…”