The historic region of Ohmi-Hachiman, located in central Japan, is an example of a Continuing Landscape in an Asian setting. With a differing perspective on what may constitute authenticity, a planning exercise is now underway looking for a sustainable future for the city and surrounding countryside that is both a popular tourist attraction and a working agricultural area. Ohmi-Hachiman combines two areas ICOMOS has declared as under-represente d-an Asia heritage site and an agricultural landscape. This region is a Japanese case study that shares many planning and policy traditions with the West. It is the product of a long industrialised and developed nation, yet the site is quintessentially Asian with rice paddies and small villages sharing an ethos with the rest of this part of the world. It is an ethos that includes a philosophical and practical approach to this Japanese Continuing Landscape which dramatically diverges from conventional Western practices and challenges the accepted ideas of authenticity. It is an approach worthy of close scrutiny by those overseeing heritage landscapes in the rest of the world who may also be facing the uncomfortable clash of commerce and conservation.