The Cultivated Practices of Text-to-Image Generation

Abstract

Humankind is entering a novel creative era in which anybody can synthesise digital information using generative artificial intelligence (AI). Text-to-image generation, in particular, has become vastly popular and millions of practitioners produce AI-generated images and AI art online. This chapter first gives an overview of the key developments that enabled a healthy co-creative online ecosystem around text-to-image generation to rapidly emerge, followed by a high-level description of key elements in this ecosystem. A particular focus is placed on prompt engineering, a creative practice that has been embraced by the AI art community. It is then argued that the emerging co-creative ecosystem constitutes an intelligent system on its own—a system that both supports human creativity, but also potentially entraps future generations and limits future development efforts in AI. The chapter discusses the potential risks and dangers of cultivating this co-creative ecosystem, such as the bias inherent in today’s training data, potential quality degradation in future image generation systems due to synthetic data becoming common place, and the potential long-term effects of text-to-image generation on people’s imagination, ambitions, and development.