“…That is, neither micro-level cultural dynamics-the ways individuals acquire, utilize and mutate their cultural assumptions and habits-nor macro-level cultural dynamics-the ways in which cultural practices and institutions spread and change over time-lend themselves to explanations in terms of self-replicating systems of private value orientations (Morris, Chiu, & Liu, 2015;Weber & Dacin, 2011). Just as globalization has oriented academics toward questions of cultural dynamics, these questions have become equally pressing for practitioners-managers are called upon to acquire new cultural proficiencies and deploy them in contextually sensitive ways (Morris, Savani, Mor, & Cho, 2014) while leaders are challenged to understand and orchestrate collective-level changes in the cultures of corporations, industries and communities (Kotter & Heskett, 1992;O'Reilly, Caldwell, Chatman, & Doerr, 2014;Sturman, Shao, & Katz, 2012 This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).…”