The cultural impact in platform competition

Electronic Markets on platform culture

“…It features an immediate link to the introductory section on platform culture above. In their preface, the guest editors frame the four articles and argue that global and multi-national social media platforms increase the complexity of platform strategies due to differences across (national) cultures (Wan et al, 2022). For example, they explain that algorithms used in recommendation and marketing systems need to take into account cultural factors of the various markets they operate in.…”

Electronic Markets on AI and standardization

“…For example, national cultures as well as the culture of interactions on specific platforms differ substantially and the same output may be interpreted differently. AI systems, such as recommender systems, should cater to this heterogeneity and incorporate cultural factors (or standards) in their customization algorithms (Wan et al, 2022).…”