The death of former child star Michael Jackson in 2009 reignited public debates around the potential dangers of early fame. This article explores the ways in which the status of child stars has changed over the course of the twentieth century in line with shifting attitudes toward childhood in general and with the proliferation and diversification of media formats. Starting with the Hollywood "Child Star" era and moving on to child stars of television and more recent films, the connection between the kind of children audiences have demanded to see on screen, and wider ideologies of childhood, will be explored. It will be demonstrated how representations of childhood innocence and naturalness have often been at odds with the "real life" experiences of child stars, and the continuing practice of allowing children to become media celebrities is questioned.Right until the end, Jackson was, in his own eyes at least, the boy who never grew up. To others he was merely an ageing freakshow: a child trapped in a man's body who harboured socially unacceptable notions about children and was forever seeking to regain his own lost childhood. (Cowing, 2009, p. 15) The extraordinary experiences of Jackson began at the age of 5 when he and his brothers were launched by Motown as The Jackson Five pop group. The particular appeal of Michael, the youngest of the brothers, was due to his obvious talent and cute appearance and he went on to be a global success as a solo artist. The ups and downs of Jackson's subsequent adult life have been well documented (see Silberman, 2007), and whilst they are unique, they also typify some of the problems around fame, social identity, and personal fulfilment, which seem to characterise the experiences of many child actors and performers as they grow up. The central problem which appears to plague child stars is that they frequently