The Cultural Tribes of Public Relations

Abstract

This article applies a cultural theory of rhetoric to discourse about public relations. It proposes that 5 distinct cultural voices are recognizable in conversations about public relations. These voices are illustrated in texts that define and critique public relations practice. These competing cultural visions cannot be united into 1 coherent vision. Public relations is a multicultural field that is constituted by this ongoing competitive dialogue.

The Emergence of Public Relations in Azerbaijan: Issues and Case Studies

“…17 In the literature, there are many studies examining the relationship between the cultural values, and public relations practices both in experimentally and theoretically. 18 Azerbaijan has a unique culture, including the multi-denominational religious structure. The majority of the population is Muslims.…”