A modern enterprise operating in a market economy depends not only on the availability of new, modern technologies, product quality, implementation of new stages of development of marketing tasks, product promotion, but also on effective personnel management. A modern enterprise operating in a market economy depends not only on the availability of new, modern technologies, product quality, implementation of new stages of development of marketing tasks, product promotion, but also on effective personnel management. Accordingly, in order to remain in the main positions of the market, to be competitive and to achieve success in the assigned tasks, it is necessary to improve the quality of personnel management and provide him with the opportunity for daily development. Many leading scientists have devoted themselves to the personnel management system; in their works, personnel management focuses on defining important functions related to personnel planning, selection, marketing, and development. When building an organizational structure at the enterprise, it is advisable to apply modern management concepts. Personnel management, first of all, should be carried out through the management of its labor potential, which is evaluated both by the effectiveness of implementation and by the effectiveness of the development of the personnel's labor potential. So in the work "Improving the personnel management system in the context of the development of domestic enterprises on the basis of marketing and logistics", where the authors consider the