2013
DOI: 10.4236/jssm.2013.61006
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The Customer Satisfaction Research of 7-ELEVEn Stores in Hong Kong

Abstract: Using the 7-ELEVEn stores in Hong Kong as an example, this paper has studied customer satisfaction from the point of view of the enterprise. This paper has established a retail enterprise customer satisfaction model based on CCSI models. The secondary indexes of this customer satisfaction model include the following content: enterprise/brand image, quality expectations (shopping environment of convenience stores), quality perception (staff's service quality), value perception, customer satisfaction, complaints… Show more

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Cited by 3 publications
(2 citation statements)
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“…Exploring such information will help banks to identify the appropriate marketing strategies needed to attract new customers and retain existing ones [9]. Consequently, the relevant literature indicates that a great deal of research effort has been expended to investigate bank selection criteria for broad categories of customers [10].…”
Section: Introductionmentioning
confidence: 99%
“…Exploring such information will help banks to identify the appropriate marketing strategies needed to attract new customers and retain existing ones [9]. Consequently, the relevant literature indicates that a great deal of research effort has been expended to investigate bank selection criteria for broad categories of customers [10].…”
Section: Introductionmentioning
confidence: 99%
“…Parallelism on the managers' and customers' views were on Operating 24-hour convenience stores will give customers enough time to buy commodities without being rushed and Customers' needs or wants can be bought anytime. Parallelism is reflected in the study of Xu, Ye, Fan, (2013) where they said that the most effective factor that builds the brand loyalty of 7-Eleven customers is its operating hours which is very crucial on attracting or repelling customers.…”
Section: Resultsmentioning
confidence: 99%