The cynicism of consumer morality

Bertilsson, Jon

doi:10.1080/10253866.2015.1038255

Cited by 18 publications

(13 citation statements)

References 55 publications

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“…In sum, the commercial marketplace has become a primary social field for engaging in ethical identity work (as well as many other types of identity projects) (Barnett et al, 2008;Bertilsson, 2015;Grosglik, 2017;Thompson, 2011). However, this structural condition does not mean that such endeavors are a direct reproduction of neoliberal mandates.…”

Section: Discussionmentioning

confidence: 99%

Beyond consumer responsibilization: Slow Food’s actually existing neoliberalism

Thompson

Kumar

2018

Journal of Consumer Culture

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Critics of political consumerism argue that it perpetuates a neoliberal belief that complex societal problems are best redressed through the market-coordinated choices and actions of socially responsible consumers. However, such critiques overlook how neoliberalism is actually enacted in particular socio-cultural contexts and the variegated ideological effects that result. To redress this gap, we analyze the “actually existing neoliberalism” manifest in a Slow Food network. This discursive system presents an intersection between a neoliberal discourse of passionate entrepreneurialism and a politicized therapeutic ethos that traces to the organization’s historical roots in Italian leftist politics. Through this actually existing neoliberalism, Slow Food enthusiasts constitute themselves as ethical agents who are sharing their passion and helping others gain autonomy from the corporate controlled, industrialized food system. This ideological framing buttresses the ethical authority of the Slow Food movement by countering the cultural condemnation that its politicized taste practices are elitist affectations.

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Section: Discussionmentioning

confidence: 99%

Beyond consumer responsibilization: Slow Food’s actually existing neoliberalism

Thompson

Kumar

2018

Journal of Consumer Culture

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“…It will be relevant here to point out that literature present, the dichotomous conceptualization of morality. In one stream consumers objectively conceive the idea of morality as the accurate, structured and dominant social conduct (Bertilsson, 2015; Caruana, 2007), whereas in the second stream consumers subjectively engage in the discourse on a code of morality by negotiating or redefining morals with self-constructional thoughts and ideas. Theoretically, Bandura’s theory of moral disengagement explains the redefining of morals to justify their conduct.…”

Section: Introductionmentioning

confidence: 99%

Facades of morality: the role of moral disengagement in green buying behaviour

Sharma

Lal

2020

QMR

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Purpose This study aims to presents the article regarding the influential role of moral inefficacy and moral disengagement to address green intention and behaviour gap among consumers, and how they attain self-exoneration because of the moral dilemma if any exist. Design/methodology/approach The present study is based on semi-structured interviews, using constructivist grounded theory, which offers a platform to investigate, explore and discover psychosocial mechanism that operates among the consumers regarding the dimension of morality and green practices. In-depth exhaustive dialogues with Indian green consumers are set up to stimulate dialogue on the study. Findings Findings of the study shed light on the moral dilemma arising from internal and external inefficacy of consumers and disengagement of morality to save consumers from self-condemnation. Also, the study proffers the potential conceptual framework of moral inefficacy, moral disengagement and green buying behaviour of consumers. Eventually, the study mapped the morality matrix to explore the consequents of moral inefficacy and moral disengagement. Research limitations/implications The idiographic nature of qualitative research, particularly grounded theory may be considered as a research limitation as it follows limited generalizability. Moreover, the present research work is exploratory in nature and depends on the candour of researchers’ reactivity and understanding. Practical implications The study subjectively concludes the green behaviour of consumers and discusses the rationality behind green intentions and behaviour gap. Marketers can strategize consumer morality as an approach to enhance green buying behaviour of consumers by removing moral inefficacies and disengagements. Social implications It is crucial for marketers and society to understand the reasons behind non-green consumerism and accordingly cope up with the situation. Originality/value The study has been designed in a way to discuss the philosophy of morality and psychology of consumers on green consumption. To elicit the crux and conceptualization of morality and green purchasing framework using constructivist grounded theory is the exclusivity of this study. This paper explores green consumption pattern using moral orientation and processes in detail.

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“…Temellerini Yunan felsefesinden alan sinizm kavramı, pazarlama etkinlikleri açısından tüketicilerin işletmelerin pazarlama etkinliklerine yönelik güvensizliği olarak tanımlanmaktadır (Bertlisson, 2015). Literatürde farklı disiplinlerde çalışılan sinizm kavramının Cook ve Medley'in 1954 yılında geliştirdikleri düşmanlık ölçeğiyle ilişkilendirildiği görülmektedir (Costa vd., 1986;Hochwarter vd., 2004).…”

Section: Tüketici Sinizmiunclassified

Tüketicilerin Çevrimiçi İkinci El Alışveriş Platformlarından Alışveriş Yapma Motivasyonları Üzerine Bir Araştırma: Çevresel Endişenin Düzenleyici Rolü

Kurtuluş¹,

Özkan²,

Akpinar³

et al. 2021

Pamukkale University Journal of Social Sciences Institute

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Bu çalışmanın amacı, tüketicilerin ikinci el alışveriş motivasyonlarının ve tüketici sinizminin çevrimiçi ikinci el alışveriş platformlarından ürün satın alma niyetleri üzerindeki etkisinin ve çevresel endişenin bu etki üzerindeki düzenleyici rolünün belirlenmesidir. Çevrimiçi ikinci el alışveriş platformlarından en az bir defa ürün satın almış 495 kişiden yüz yüze anket yöntemiyle elde edilen verilere hiyerarşik regresyon ve moderatör analizleri uygulanmıştır. Araştırma bulguları, tüketicilerin ikinci el satın alma motivasyonlarından sistem karşıtlığı, ekonomik motivasyon ve nostaljik haz ile tüketici sinizminin satın alma niyeti üzerinde anlamlı etkisinin olduğunu ortaya koymaktadır. Ayrıca çevresel endişe seviyesinin düzenleyici rolünün anlamlı olduğu belirlenmiştir. Buna göre sistem karşıtlığı, ekonomik motivasyon ve tüketici sinizminin satın alma niyeti üzerindeki etkilerini tüketicilerin çevresel endişe seviyesi farklılaştırmaktadır.

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The cynicism of consumer morality

Cited by 18 publications

References 55 publications

Beyond consumer responsibilization: Slow Food’s actually existing neoliberalism

Beyond consumer responsibilization: Slow Food’s actually existing neoliberalism

Facades of morality: the role of moral disengagement in green buying behaviour

Tüketicilerin Çevrimiçi İkinci El Alışveriş Platformlarından Alışveriş Yapma Motivasyonları Üzerine Bir Araştırma: Çevresel Endişenin Düzenleyici Rolü

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