The current humanitarian and human rights crisis in Darfur, Sudan, has been labelled by many foreign observers as `genocide'. How and why this determination has been made, however, may have less to do with the actual character of Darfur's conflict, and more to do with its association in the international community with the Rwanda genocide of 1994. This article will examine how the tenth anniversary of the Rwanda genocide influenced the international community's awareness and perception of the Darfur crisis. It will examine the extent to which the meanings and memory of Rwanda may have influenced policy debate about the Darfur crisis, and the determination of genocide there.