“…Those aspects could be said to be the 'dark matter' of social interaction (Schegloff, 1996, p. 211;Lindwall and Lymer, 2008) and although in a certain sense 'uninteresting', especially to participants, they are nevertheless essential to accomplishing practical affairs. The challenge of such studies is not to uncover hidden phenomena that only become observable through new methodological tools or theoretical lenses, but to take interest in public organizations, and pay attention to the way in which unnoticed doings contribute to getting things done, something that Garfinkel has referred to as "getting the goldfish to become aware of the water" (cf., Watson, 2009, p. 103 and then -more often than not -go on to find that the reality of classrooms falls short.…”