2006
DOI: 10.1111/j.1540-5414.2006.00129.x
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The Dark Side of Information and Market Efficiency in E‐Markets*

Abstract: Price dispersion reflects the differences in prices for identical products. While in physical markets such dispersion is prevalent due to high search costs, many researchers argue that search costs and price dispersion will be much lower in electronic markets (e-markets). Empirical evidence does not support this contention, and researchers have studied search costs, market factors, and service-quality factors to explain this dispersion. Previous research has largely assumed that more information is better. By … Show more

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Cited by 60 publications
(64 citation statements)
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References 85 publications
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“…3. Dark side of EMs, such as easier collusion in EMs (Campbell et al 2005) and information overload (Grover et al 2006). 4.…”
Section: Em Impactmentioning
confidence: 98%
“…3. Dark side of EMs, such as easier collusion in EMs (Campbell et al 2005) and information overload (Grover et al 2006). 4.…”
Section: Em Impactmentioning
confidence: 98%
“…This is because information can be rich and yet remain inaccurate, distorted, or equivocal (Grover et al 2006). Furthermore, the shear volume of online information makes information overload a real problem for those inclined to do extensive information search and evaluation, despite the presence of a plethora of online decision aids that supposedly help with information filtration and condensation (Grover et al 2006). Thus, brand names still serve as information channels even in the online context because customers are more likely to trust branded products listed for sale on the Internet, resulting in limited search and evaluation.…”
Section: Benefits Of a Brand Namementioning
confidence: 98%
“…Nelson's results obtained using cross-sectional data indicate that the level of price dispersion is positively related to the price of the product and the number of sellers and is lower for goods that typically would be purchased several times a year (Nelson, Cohen, & Rasmussen, 2007 conflicting information on the electronic market, price dispersion intensifies (Grover, Lim, & Ayyagari, 2006). Air carriers adopt various price strategies.…”
Section: Price Policies Of Carriers and Middlemen In The Plane Ticketmentioning
confidence: 99%