“…As noted by Mon and Harris (2011), the self-effacing work culture of librarians can result in users not knowing who reference librarians are, where they are, their expertise, or what they can do. The authors advocate increasing professional visibility and promoting librarians' skills and knowledge via a personal connection with faculty: "The 'personal' or 'embedded' librarian represents expertise that Internet search engines cannot deliver-an in-depth research consultation, reference interview, reader's advisory, instruction at the point of need, and personalized service" (Mon & Harris, 2011, p. 362).…”