1991
DOI: 10.1177/027347539101300304
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The Decision-Making Process Underlying Curriculum Revision

Abstract: This study assessed influences on educators' intentions to add an undergraduate marketing course. Results indicated that curriculum revisions take advantage of present faculty's expertise and interests. Further exploration of curriculum innovations is necessary to assess fully what impact other inputs may have on the decision-making process underlying curriculum development.

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Cited by 12 publications
(7 citation statements)
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“…According to Mayo and Miciak [ 16 ], it is important to understand the reasons why student choose their electives in order to “ assist a university in curriculum design and in the allocation of space and teaching resources ”. A review by Ting and Lee [ 17 ] compiled a comprehensive list of potential influences as follows: level of interest, level of difficulty, timing of lectures, popularity/personality/leniency of instructors, expertise of instructors, grading and assessment format, exposure to career skills, influence of friends/family and average class size.…”
Section: Introductionmentioning
confidence: 99%
“…According to Mayo and Miciak [ 16 ], it is important to understand the reasons why student choose their electives in order to “ assist a university in curriculum design and in the allocation of space and teaching resources ”. A review by Ting and Lee [ 17 ] compiled a comprehensive list of potential influences as follows: level of interest, level of difficulty, timing of lectures, popularity/personality/leniency of instructors, expertise of instructors, grading and assessment format, exposure to career skills, influence of friends/family and average class size.…”
Section: Introductionmentioning
confidence: 99%
“…17 Understanding the reasons why students choose their electives is of the utmost importance, as it could assist a university in curriculum design and with the allocation of space and teaching resources. 10,18 In order to ensure a student-centred approach to an elective, schools have been enjoined to encourage students to chose electives according to students' individual learning needs and the type of experience they want from the elective. 3,19 In the Characteristically, the electives offered at the SOHS Wits is specialty-specific 21 and led by faculty members.…”
Section: Discussionmentioning
confidence: 99%
“…It brings vitality to the program, attracts students, determines the level of financial support, shapes the future of the professions, and helps identify the main areas for research and theory development (Mayo and Miciak 1991). Despite the care and professionalism with which educators undertake curriculum development, it is not without considerable criticism from students and the business community (Cannon and Sheth 1994).…”
Section: Curriculum Developmentmentioning
confidence: 99%
“…Many critics believe educators are too slow in introducing innovative management practices and relevant research into the classroom. Clearly, there is a failure to integrate courses across functional areas (Cannon andSheth 1994, Mayo andMiciak 1991), much of which is dictated by the functional structure of educational institutions into departments, schools and colleges. But perhaps the most difficult curriculum decision, and the one most relevant to the emergent discipline of IMC, appears to be balancing the education of the discipline and the practice of it Razzouk 1993, Mayo andMiciak 1991).…”
Section: Curriculum Developmentmentioning
confidence: 99%
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