This paper is an invitation to explore ways in which the study of conversion, pastoral counseling, and cultural studies may be mutually enriching. The author will provide a survey of contemporary conversion studies with the goal of encouraging pastoral counselors and psychotherapists to include the study of conversion as an integral part of their agenda. It will also suggest means by which the field of pastoral counseling may be beneficial to conversion scholars during a time when the study of conversion is not only enjoying a rebirth of interest, but also an astonishing transformation of meanings, methods, and paradigms. Since conversion studies, once the province of evangelical Christians and rather specialized scholars in the psychology and sociology of religion, now involve anthropologists, historians, theologians, religious studies researchers, and new approaches to the phenomenon within psychology and sociology have emerged, this paper will explore some of these developments. It is time for pastoral theologians and pastoral counselors to re-engage both the phenomenon and study of conversion. It will also argue for an interdisciplinary approach inclusive of various perspectives, one that focuses on specific domains of research and theoretical critique and refinement.The formative role of religion in both public and private life in many locations around the globe is no longer in doubt. With the resurgence of Islam in many parts of the world, the revitalization of Christianity in Africa, Latin America, and Asia, and the rise of a plethora of new religious movements, the rebirth of once moribund or static religions, and the awareness of these phenomena through almost instant communications media, scholars of religion are undertaking new approaches to the study of religion. How people change (indeed, how people are transformed) has become a topic of extensive debate and research.