“…More recently, however, the evolving role of PA and the associated proliferation of positions and internships within high performance sport has driven consideration for a change, or at least a broadening of emphasis (Hatton 2013, O'Donoghue 2013, Edgar 2013a. There is an emergence of sources which have started to elude to the wider context in which PA tools and analysts operate, alongside and in (hopeful) collaboration with the coaching process (Groom, Cushion & Nelson, 2011). As a result, consideration as to how data might start to translate into behaviour change in coach, player and practice behaviours is increasingly appropriate.…”