The design and implementation of a future Internet live TV system over 4G networks

Purpose The benefits and problems associated with firm-generated content (FGC) as a key driver of sponsorship effectiveness demand more research attention. Accordingly, the purpose of this paper is to consider the effect of content marketing on sponsorship-response favorability in the South African energy drink market. Design/methodology/approach It is theorized that in an FGC environment, sponsor factors, sponsorship factors and event factors drive sponsorship favorability. This notion is tested using a structural equations model among 18- to 35-year-olds. Findings The results show acceptable model fit and confirm the usefulness of understanding the effects of content marketing on sponsorship favorability. The authors also offer directions for future research. Practical implications The results suggest that FGC which is well-designed, packaged and presented can enhance the views of individuals regarding a sponsor – even if the brand operates in a background position as opposed to the conventional foreground position common in promotional material. Originality/value The current study considers content marketing in contexts that have largely been avoided so far, or have only featured on a very limited scale in the literature. This study was conducted in an emerging market, business-to-consumer and sponsorship context for the application of a content marketing strategy.

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The effect of content marketing on sponsorship favorability

Human

Hirschfelder

Nel

2018

IJOEM

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Two-Phase Multicast DRX Scheduling for 3GPP LTE-Advanced Networks

Liang

Chen

Hsieh

et al. 2016

IEEE Trans. on Mobile Comput.

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For next-generation wireless communications, the 3GPP Long Term Evolution-Advanced (LTE-A) is the most promising technology which provides transmission rate up to 1 Gbps and supports various broadband multimedia services, such as IPTV and Voice/Video-over-IP services. To reduce the energy consumption of user equipments (UEs), the LTE-A standard defines the Discontinuous Reception Mechanism (DRX) to allow UEs to turn off their radio interfaces and go to sleep when no data needs to be received. However, how to optimally configure DRX for UEs is still left as an open issue. In this paper, we address the DRX optimization problem for multicast services. This problem asks how to guarantee the quality of service (QoS) of the multicast streams under the Evolved Node B (eNB) while minimizing the UEs' wake-up time. We prove this problem to be NP-complete and propose an energy-efficient heuristic. This heuristic consists of two phases. The first phase tries to aggregate the required bandwidth of the multicast streams for UEs to reduce their wake-up periods. The second phase further minimizes UEs' unnecessary wake-up periods by optimizing their DRX configurations. Extensive simulation results show that our scheduling is close to the optimum in most cases.

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The design and implementation of a future Internet live TV system over 4G networks

Cited by 2 publications

References 11 publications

The effect of content marketing on sponsorship favorability

The effect of content marketing on sponsorship favorability

Two-Phase Multicast DRX Scheduling for 3GPP LTE-Advanced Networks

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