The Design of Future Business Education: Post-pandemic Challenges and Opportunities

Abstract

The Covid-19 pandemic crisis has posed profound challenges to higher education's ability to adapt to rapid and considerable changes. This paper aims to investigate the opportunities and challenges that this new situation post-pandemic brings to society, particularly the field of business education; and the business learning strategies relevant to the current and future business culture. Moreover, the outbreak acted as a wake-up call, possibly propelling previously conservative business schools toward more sustainable, innovative, and critical thinking, also socially aware. A quantitative descriptive approach is proposed to analyze and discover business learning strategies relevant to present and future business contexts, implementation of digital business, business challenges, and business education opportunities. The author argues that after the pandemic, it will be more relevant if lectures for business learning are delivered in a hybrid manner. The finding shows that in the future, practice is preferred to take precedence over theory in the implementation of both conventional and digital business learning. Digital applications mastery, and wisdom in the use of digital technology is also found to be very important for both the present and future. Additionally, business education is still relevant today and in the future to both generate and get absorbed in employment. The study suggests that universities need to adopt a more flexible approach to teaching business students how to handle uncertain futures in order to prepare them for the rapid social and economic changes brought on by the unprecedented global Covid-19 crisis.