The Determinant Factors of Food and Beverage Small and Medium Industries Competitive Advantage that Mediated by E-Commerce Adoption Level in Bogor

Octora, Ayuningtyas; Kurniawan, Heri; Gultom, Luqman Fadhil; Sundjaja, Arta Moro

doi:10.46338/ijetae0821_08

Cited by 2 publications

(1 citation statement)

References 28 publications

(67 reference statements)

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“…Micro Small Medium Enterprises in General MSMEs have long been recognized for their contributions to economic development and social well-being (Sun, 2021). They are known as key participants in producing domestic-led investment and stimulating economic expansion in most countries (Octora et al, 2021). They are important players in the global economy since they contribute considerably to GDP (Gross Domestic Product), which improves the level of living in society.…”

Section: Theoretical Reviewmentioning

confidence: 99%

Analysis of Factors That Affect E-Commerce Technology Adoption for Msmes in Indonesia

Proceedings of the International Conference on Industrial Engineering and Operations Management

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MSMEs (Micro, Small, and Medium Enterprises) play a significant role in Indonesia's economy. E-commerce has many advantages for MSMEs which includes competitive advantage, greater market share and better customer service, among others. Indonesian users are already proficient with e-commerce but unfortunately only 19% of Indonesian MSMEs have adopted e-commerce. This research investigates the variables that influence e-commerce technology adoption in Indonesian MSMEs using Technology Acceptance Model, Technology Organization Environment (TOE) framework and Diffusion of Innovation (DOI) Theory. A survey questionnaire was conducted to collect data from 260 MSME owners in the food and beverage industry who have or have not adopted e-commerce technology for their business. The result was calculated using logistic regression and Relative Importance Index (RII) to get which variables are relevant in e-commerce adoption in Indonesia MSMEs. From the research, it is revealed that relative advantage, perceived usefulness, security, employee's IT knowledge and government's support have a crucial influence in e-commerce adoption for MSME owners. An e-commerce adoption strategy was recommended based on the study's results. It is focused on the most significant factors of e-commerce adoption for MSMEs to increase the chances of adoption.

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Section: Theoretical Reviewmentioning

confidence: 99%

Analysis of Factors That Affect E-Commerce Technology Adoption for Msmes in Indonesia

Proceedings of the International Conference on Industrial Engineering and Operations Management

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Identification of the Consequences of COVID-19 through the Analysis of Data Obtained in Surveys of a Specific Population

et al. 2022

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The pandemic caused by the 2019 coronavirus disease has marked a total change in the development of society. Since then, its effects have been visible in people, both in work, education and psychological areas. There are many jobs and organizations that have set out to identify the reality of people after the pandemic and how the pandemic has affected their daily lives. To do this, countries have organized data and statistics collection campaigns that allow investigating the new needs of people. With this, instruments such as surveys have become more relevant and valid to know what these needs are. However, the analysis processes must guarantee answers that are able to determine the direct impact that each question has on people’s feelings. This work proposes a framework to determine the incidence values of surveys based on their categories and questions and how they capture the reality of people in areas such as education, the impact of work, family and the stress generated by the pandemic. With the results obtained, each element and category that the population considers a consequence of COVID-19 that affects the normal development of life has been identified.

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The Determinant Factors of Food and Beverage Small and Medium Industries Competitive Advantage that Mediated by E-Commerce Adoption Level in Bogor

Cited by 2 publications

References 28 publications

Analysis of Factors That Affect E-Commerce Technology Adoption for Msmes in Indonesia

Analysis of Factors That Affect E-Commerce Technology Adoption for Msmes in Indonesia

Identification of the Consequences of COVID-19 through the Analysis of Data Obtained in Surveys of a Specific Population

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