“…profitability allows companies to absorb the risks deriving from the adoption of digital technologies (Premkumar and Roberts, 1999). Indeed, the most profitable companies have a buffer represented by retained earnings that allow them to finance investments (Goldratt, 1990), including those in digital technologies (Canarella and Miller, 2018). Moreover, the more profitable companies, thanks to the availability of greater financial resources, could more easily attract more qualified human resources also in the field of digital technologies, which could favour the digitalisation of processes and products (Morgan et al, 2006;Ulas, 2019;Garzoni et al, 2020).…”