The determinants of intention to visit wellness tourism destination of young tourists

doi:10.34044/j.kjss.2022.43.2.20

Cited by 4 publications

(1 citation statement)

References 22 publications

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“…The impact of health-consciousness as a personal trait on the intention to travel to health and wellness destinations and on the intention to use relaxation services has been analysed in numerous studies; however, they generally did not consider the factor of desire (Widmar et al, 2016;Park et al, 2017;Pu et al, 2021;Anannukul & Yoopetch, 2022). Typically, the relationship between human characteristics and intentions has been assessed on the basis of the theory of planned behaviour (TPB) (Ajzen, 1991) and in several other ways (Zhang et al, 2021;Park et al, 2017).…”

Section: Introductionmentioning

confidence: 99%

The Role of Health-Consciousness and De-stress Motivation on Travel Desire and Intention

Andruliene

Urbonavičius

2023

OMEE

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Health-consciousness is an important reason for travelling to resorts that offer health and wellness services. Additionally, during stressful periods, health-consciousness may trigger de-stress motivation, which is another reason to travel to destinations that help exiting from the stressful conditions. The post-pandemic context presents a situation in which health-consciousness, together with de-stress motivation, could play an important role for travelling to nearby resorts, the services of which together with opportunities to socialize could be seen as desired objectives. However, evidence on the impact of de-stress motivation on desire and intention to travel in post-restriction period is scarce, presenting a notable research gap. This gap is addressed with modelling on the basis of goal-directed behaviour that predicts travelling with the consideration of travel desire and travel intentions. This study concentrates on the impact of health-consciousness and de-stress motivation on desire and intention to travel, with the analysis of data collected from 793 respondents in Lithuania. It was found that health-consciousness and de-stress motivation are positively related to each other and have a significant impact on both travel desire and intention.

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Section: Introductionmentioning

confidence: 99%

The Role of Health-Consciousness and De-stress Motivation on Travel Desire and Intention

Andruliene

Urbonavičius

2023

OMEE

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Exploring Interpersonal Dynamics in Wellness Tourism: A Reexamination of Intentions Through a Case Study of Generation X Citizens in Thailand

Kajornatthapol,

Siyaphat,

Tarmthai

et al. 2024

RGSA

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Objective: This research primarily aims to investigate the factors influencing wellness tourism experiences for Generation X in Thailand, focusing on revisit intentions and overall satisfaction. Specific objectives include identifying key factors affecting relationships with healthcare providers and fellow tourists, analyzing the impact of these relationships, and exploring the correlation between authenticity, organizational identification, and revisit intentions. Theoretical Framework: Wellness and healthcare tourism investigate the factors influencing revisit intentions. Unlike general wellness, wellness tourism emphasizes holistic health through activities that integrate physical, mental, and social well-being. It encompasses experiences from hedonic beauty spas to eudaimonic spiritual retreats. Wellness hotels cater to these demands, providing tailored services for overall well-being. In contrast, healthcare tourism promotes emotional health and quality of life through organized trips, while medical tourism focuses primarily on reactive treatments. Revisit intentions are shaped by memorable, authentic experiences, with emotions, customer satisfaction, and electronic word of mouth (eWOM) playing critical roles. Authenticity existential and constructive significantly affects satisfaction, loyalty, and revisit intentions. This study emphasizes delivering exceptional wellness experiences that foster personal growth and cultivate long-term loyalty. Method: This research investigates the factors influencing wellness tourism experiences among Generation X individuals in Thailand, emphasizing revisit intentions and overall satisfaction. Using a cross-sectional quantitative design, data were collected to establish causal relationships among key variables: Wellness Tourism Experience (WTE), Existential Authenticity (EA), Constructive Authenticity (CA), Corporate Identification (CoIn), and Rememberability (RemA). Conducted between January 11 and December 30, 2023, the survey targeted Generation X participants who engaged in wellness tourism, selected from visitor records and databases. The sample size, estimated using Krejcie and Morgan's (1970) guidelines, aimed for 400 participants to ensure representativeness and minimize bias. The questionnaire demonstrated reliability with a Cronbach’s Alpha of 0.92. Data were analyzed using ADANCO software for Structural Equation Modeling (SEM) to assess construct reliability, convergent validity, and model fit. Results: This study examines the intricate dynamics of relationships within wellness tourism among Generation X citizens in Thailand, emphasizing their influence on revisit intentions and overall satisfaction. Conducted over 79 days with 406 participants, the research revealed a diverse demographic: 30.8% male, 69.2% female, with 50.9% holding bachelor’s degrees and 48.3% earning between 30,001 and 50,000 baht. Statistical validation demonstrated robust constructs characterized by high reliability and strong convergent validity. Descriptive analyses indicated positive perceptions of key dimensions, particularly existential and constructive authenticity, corporate identification, rememberability, and revisit intentions (mean values: 4.44 to 4.97). Although significant, limitations regarding generalizability to other age groups are acknowledged. Overall, the findings provide critical insights for Thai wellness tourism businesses, highlighting the need to align marketing strategies and services with Generation X preferences to enhance satisfaction and loyalty. This research contributes valuable perspectives for theoretical advancement and practical application within the tourism and hospitality sectors. Research Implications: This study investigates the relationships and revisit intentions in wellness tourism experiences among Generation X in Thailand using a quantitative cross-sectional design. Key findings reveal a strong correlation between Wellness Tourism Experience (WTE) and Revisit Intention (RI), emphasizing the importance of authenticity in enhancing customer loyalty and satisfaction. Originality/Value: This study analyzes interpersonal dynamics influencing revisit intentions among Generation X tourists in Thailand's wellness tourism sector. It examines how relationships, including cultural differences with healthcare providers, affect return likelihood. Key findings emphasize the importance of authenticity, corporate identification, and rememberability in enhancing customer loyalty and satisfaction.

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The Role of Social Media Towards Ensuring Good Health and the Well-Being of Tourists by Promoting Wellness Tourism

Hennadige

2023

Implementing Sustainable Development Goals in the Service Sector

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This book chapter will explore the role of social media towards promoting wellness tourism to achieve good health and the well-being of the tourists. The first section of the chapter will describe what is social media by providing a few definitions provided by various authors and giving an insight to the evolution of social media. Further, it will present the types of social media and the benefits of using social media. The next section will explain the fundamentals of social media marketing along with definitions, dimension scales, benefits, and the usage of social media according to the recent statistics. It will be followed by one of the popular social media marketing theories, technology acceptance model, analyzing its sub-constructs and its relationships to social media marketing. The subsequent section will explore the sustainability development goal three, which is ensuring good health and well-being for all at all ages listing the targets that they wish to achieve by 2030.

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The determinants of intention to visit wellness tourism destination of young tourists

Cited by 4 publications

References 22 publications

The Role of Health-Consciousness and De-stress Motivation on Travel Desire and Intention

The Role of Health-Consciousness and De-stress Motivation on Travel Desire and Intention

Exploring Interpersonal Dynamics in Wellness Tourism: A Reexamination of Intentions Through a Case Study of Generation X Citizens in Thailand

The Role of Social Media Towards Ensuring Good Health and the Well-Being of Tourists by Promoting Wellness Tourism

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