“…This is the thesis that has appeared regularly in the Management journals in response to anxieties that have been expressed by senior academics about the lack of relevancy in much academic research activity (see for example, Abrahamson & Eisenman, 2001;Benbasat & Zmud, 1999;Bolton & Stolcis, 2003;Davenport & Markus, 1999;Gopinath & Hoffman, 1995;Hambrick, 1994;Hodgkinson, 2001;Hodgkinson, Herriot, & Anderson, 2001;Huff, 2000;Huff & Huff, 2001;Lyytinen, 1999;Watson, Taylor, Higgins, Kadlec, & Meeks, 1999). Broadly speaking, the mode 2 thesis argues that researchers can simultaneously increase the relevance of their research, and provide much needed rigour in practical domains if they were to become integrated to form a 'collaborative partnership' (see Etzkowitz & Leydesdorff, 2000;Fujigaki & Leydesdorff, 2000;Gibbons, 2000;Gibbons et al, 1994;Grant, 2002;Harvey, Pettigrew, & Ferlie, 2002;MacLean, MacIntosh, & Van Aken, 2001;Starkey & Madan, 2001;Tranfield & Starkey, 1998;Wasser 1990). This is not without some significant challenges from a research perspective.…”