The determinants of shopping place selection in Poland – the survey results

Abstract

Goal-The aim of the empirical research using the electronic survey questionnaire was to identify the determinants of consumers' behavior on the market on the basis of the type, place and frequency of purchasing goods that satisfy the basic needs. Research methodology-There were presented results of the survey conducted online (n=482) in Poland. The character of the sample was random and representative. Score-The research showed that 97% of respondents do shopping at least once a week, whereas 33% of surveyed individuals go shopping every day. There was observed statistically essential dependence of preferences related to the shopping frequency on the age and the character of the town and region. The selection of the shopping place was, in statistic terms, influenced by the region-voivodeship (except for coffee/tea) and by the character of the town (except for bakery products and sweet baked goods) or the level of incomes (chiefly with regards to the purchase of cold meats and coffee/tea).