The determinants of the experience and perceived usefulness of online delivery service by elderly

Abstract

The purpose of this study is to analyze the factors affecting the experience of online delivery service and the perception of usefulness of the elderly over 60, using 2021 Digital Divide Survey . Based on previous studies, psychological factors, such as the perceived importance of technology and self-efficacy, and demographic characteristics were adopted as independent variables, and logistic and linear regression analysis were performed. It was found that the 60s, female, single-person households, high-income, and highly educated seniors are more likely to use the online delivery service and to perceive the delivery service useful. In addition, the seniors who put more importance on digital technology and have higher self-efficacy in using the technology are more likely to experience the online delivery service and perceive the usefulness of the service highly. In the context of the rapid growth of the online delivery market, this study provides essential information for research development and understanding the future potential market, by exploring the determinants of the service use and perception of the elderly who are digitally vulnerable.