The determinants of the usefulness of online reviews in the tourist offer selection

Sofronijević, Katarina; Kocić, Milan

doi:10.5937/menhottur2202025s

Cited by 3 publications

(2 citation statements)

References 39 publications

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“…In a similar survey in conducted Croatia (Cerjak, Tomić, 2014;Sofronijević & Kocić, 2022) the results have shown that only 18.3% of surveyed businesses sell their own products over the Internet. According to respondents, the main reason for not using Internet sales is the lack of interest of customers for this way of shopping.…”

Section: Literature Reviewmentioning

confidence: 94%

Promotion on the Internet as a Function of Agribusiness Development in Central Serbia

Dašić,

Ratković,

Marčetić

et al. 2023

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The advancement of information technologies during the past several decades has excelled, especially those that are applicable to all aspects of human activity. The aim of this paper is to determine the views of agricultural product producers in Central Serbia on e-business, with a focus on determining the perception of the promotional potential of the Internet itself. As social media networks, play an increasing role in e-business globally, the intention is to emphasize the importance of their use in order to promote various agricultural and food products. The survey included a final sample of 92 respondents. The basic hypothesis in this paper is that the Internet as an e-business technology has great potential for improving the position of farmers and producers, but also that it is not used in its full potential. The results confirm the aforementioned hypothesis, while the conclusions are directed towards the necessity of education in order of getting to know the benefits of e-business, as well as the advantages of promotion via social networks.

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Section: Literature Reviewmentioning

confidence: 94%

Promotion on the Internet as a Function of Agribusiness Development in Central Serbia

Dašić,

Ratković,

Marčetić

et al. 2023

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“…Various social platforms provide users with the ability to share and promote information important for making travel decisions (Filipović et al, 2023). These posts can affect tourists' choice (Fatanti & Suiadnia, 2015;Sofronijević & Kocić, 2022), but in the same time be a very abundant data source for the scientific public when analyzing contemporary tourism trends (Zeng & Gerritsen, 2014). The Instagram platform, which is based predominantly on images, is particularly significant and aligned with the tourism industry due to "the particularly visual nature of tourism content" (Smith, 2019, p. 2).…”

Section: Introductionmentioning

confidence: 99%

Slow Tourism as a Contemporary Tendency in the Tourism Market: Image Content and Geotag Analysis on Instagram

Lazarević,

Stanišić,

Andreea Ion

2024

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Although it originated from the Slow Food and Cittaslow movements, slow tourism has spread to many spheres of tourism. The purpose of the paper is to investigate what people associate with slow tourism, and how and where they engage in slow tourism. Social media content analysis on Instagram, using hashtag #slowtourism, was performed in the research. The general conclusion is that people mostly associate slow tourism with different forms of architecture and landscape, and to lesser extent with transport and food. Also, there was significant content variation within the architecture and landscape categories, suggesting that people associate different types of architecture and tourism destinations with slow tourism. When it comes to location, the majority of photos were taken in Italy, which is not surprising, considering that Slow Food and Cittaslow movements originated in this country.

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Social media and corporate image as determinants of global and local brands purchase: Moderating effects of consumer openness to foreign cultures

Filipović,

Šapić,

Dlačić

2023

Menadž u hotelijerstvu i turiz

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The main goal of this paper is to analyze the impact of social media marketing activities (SMMA) and corporate image as antecedents of global and local brands purchase. Furthermore, the goal of this research is to determine whether consumer openness to foreign cultures has moderating influence on selected relationships in the research model. The sample of 372 respondents was collected. Hypotheses were tested using structural equation modeling. For both local and global brands, SMMA and corporate image have a positive impact on consumer attitudes. Additionally, consumer attitudes influence positively consumer intentions concerning the purchase of both types of brands, and intentions have the same influence on the actual purchase of analyzed brands. Consumer openness to foreign cultures has moderating influence on relationships between the corporate image and consumer attitudes, regarding both global and local brands.

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The determinants of the usefulness of online reviews in the tourist offer selection

Cited by 3 publications

References 39 publications

Promotion on the Internet as a Function of Agribusiness Development in Central Serbia

Promotion on the Internet as a Function of Agribusiness Development in Central Serbia

Slow Tourism as a Contemporary Tendency in the Tourism Market: Image Content and Geotag Analysis on Instagram

Social media and corporate image as determinants of global and local brands purchase: Moderating effects of consumer openness to foreign cultures

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