The determinants of Women's redemption of geo-targeted m-coupons

Ladhari, Riadh; Hudon, Tristan; Massa, Elodie; Souiden, Nizar

doi:10.1016/j.jretconser.2021.102891

Cited by 7 publications

(9 citation statements)

References 54 publications

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“…Extended versions of geo-targeting can often be straightforwardly accomplished by switching the medium of touchpoints from analog to digital form. Use of digital (and often location-aware) coupons is an early example, as is the use of Quick Response (QR) codes in high street advertising displays and push-based mobile coupons [196] to accentuate location-based advertising [197] via geo-targeting [198]. Sentient geo-targeting is also increasingly possible through various forms of machine-learning designed for targeted marketing, particularly for display advertisements on e-commerce and m-commerce platforms [194,199], often on data produced from smart retail high streets.…”

Section: Geo-targetingmentioning

confidence: 99%

Smart and Sentient Retail High Streets

Torrens

2022

Smart Cities

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Here, we examine the extension of smart retailing from the indoor confines of stores, outward to high streets. We explore how several technologies at the union of retail intelligence and smart city monitoring could coalesce into retail high streets that are both smart and sentient. We examine the new vantages that smart and sentient retail high streets provide on the customer journey, and how they could transform retailers’ sway over customer experience with new reach to the public spaces around shops. In doing so, we pursue a three-way consideration of these issues, examining the technology that underpins smart retailing, new advances in artificial intelligence and machine learning that beget a level of street-side sentience, and opportunities for retailers to map the knowledge that those technologies provide to individual customer journeys in outdoor settings. Our exploration of these issues takes form as a review of the literature and the introduction of our own research to prototype smart and sentient retail systems for high streets. The topic of enhancing retailers’ acuity on high streets has significant currency, as many high street stores have recently been struggling to sustain custom. However, the production and application of smart and sentient technologies at hyper-local resolution of the streetscape conjures some sobering considerations about shoppers’ and pedestrians’ rights to privacy in public.

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Section: Geo-targetingmentioning

confidence: 99%

Smart and Sentient Retail High Streets

Torrens

2022

Smart Cities

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“…Ren et al [39] applied a clustering algorithm to forecast consumers' purchase intention with e-coupons. Ladhari et al [40] investigated the determinants and consequences of redemption for geo-targeted mobile coupons. Nayal and Pandey [41] developed a reliable and valid scale for measuring digital coupon redemption with the grounded theory approach.…”

Section: Coupon Promotionsmentioning

confidence: 99%

Digital Coupon Promotion and Inventory Strategies of Omnichannel Brands

Zhang

2022

Axioms

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This paper investigates when an omnichannel brand should offer digital coupons in the online and buy-online-and-pick-up-in-store (BOPS) channels and, if so, the joint decision of coupon face value and store inventory. The impact of a digital coupon promotion on store inventory is also explored. Two scenarios are considered, one where consumers’ costs in the online and store channels are homogeneous and another in which they are heterogeneous, and two newsvendor models, with and without a coupon promotion, are constructed under each scenario. The results show that the issuance of coupons improves the omnichannel brand’s profit when the price is high and the coefficient of the difference in valuation between two types of consumers is low in the homogeneous scenario. In the heterogeneous scenario, the brand prefers the coupon promotion when the price is high or moderate and the coefficient of the difference in valuation between two types of consumers is high. In addition, offering a coupon promotion yields a higher store inventory in most cases. However, store inventory is decreased in some special cases in the homogeneous scenario. Moreover, an increased hassle cost in the BOPS channel significantly lowers the offline demand and profit increase from a digital coupon promotion. Furthermore, a coupon promotion is more likely to benefit both the brand and consumers as the cross-selling revenue increases. These results provide guidance for omnichannel brands to implement coupon promotions and adjust store inventory with stochastic demand.

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“…Second, in response to calls for a better understanding of the role of sharing economybased value co-creation in the development of sustainable social relationships, we tested a comprehensive model that examines the impact of value co-creation on satisfaction, brand preference and sustainable social relationships (Eckhardt et al, 2019;Hollebeek et al, 2019;Kim, 2022;Ladhari et al, 2022;Ranjan and Read, 2016). Existing sharing economy research has typically looked at these issues independently, with no interface between them.…”

Section: Introductionmentioning

confidence: 99%

Does value co-creation matter? Assessing consumer responses in the sharing economy

Nadeem

Salo

2023

ITP

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PurposeThe sharing economy has evolved as a result of the diffusion of information and communication technology and facilitates collaborative consumption and production otherwise known as value co-creation. The present research aims to explore the consumer responses to value co-creation in sharing economy such as satisfaction, brand preference and enduring buyer–platform relationships, amid consumer's CSR concerns.Design/methodology/approachDrawing on the sharing economy and value co-creation literature and rooted in the stimulus-organism-response framework, an online panel data provider was employed to recruit 393 actual sharing economy consumers from the United States. Empirical analyses are performed using structural equation modeling through Amos, version.27.FindingsFindings confirm that value co-creation intentions contribute to consumers' satisfaction, brand preference and sustainable social relationships in the sharing economy. As expected, heightened concerns of corporate social responsibility (CSR) led to decreased consumer satisfaction with the sharing economy platform.Originality/valueThe study contributes to the digital sharing economy literature by emphasizing the role of CSR perceptions for building long-term relationships (buyer–platform relationships) where value co-creation is crucial.

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The determinants of Women's redemption of geo-targeted m-coupons

Cited by 7 publications

References 54 publications

Smart and Sentient Retail High Streets

Smart and Sentient Retail High Streets

Digital Coupon Promotion and Inventory Strategies of Omnichannel Brands

Does value co-creation matter? Assessing consumer responses in the sharing economy

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