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ABSTRACTIt is increasingly recognized that team diversity with respect to various social categories (e.g., gender, race) does not automatically result in the cognitive activation of these categories (i.e., categorization salience), and that factors influencing this relationship are important for the effects of diversity. Thus, it is a methodological problem that no measurement technique is available to measure categorization salience in a way that efficiently applies to multiple dimensions of diversity in multiple combinations. Based on insights from artificial intelligence research, we propose a technique to capture the salience of different social categorizations in teams that does not prime the salience of these categories. We illustrate the importance of such measurement by showing how it may be used to distinguish among diversity-blind responses (low categorization salience), multicultural responses (positive responses to categorization salience), and intergroup biased responses (negative responses to categorization salience) in a study of gender and race diversity and the gender by race faultline in 38 manufacturing teams comprising 239 members.Diversity has become a fact of life for many organizations. The changing nature of the workforce and the popularity of work teams are bringing more people to work with others who differ in their demographic backgrounds (Jackson, Joshi, & Erhard, 2003;Joshi & Roh, 2010).This increased diversity is one of the main challenges of today's organizations (Harrison, Price, Gavin, & Florey, 2002). Demographic diversity can be a positive influence when associated differences in perspectives stimulate a more in-depth understanding of the issues at hand, and better quality and more innovative solutions to problems and decisions (van Knippenberg, De Dreu, & Homan, 2004; cf. diversity as variety;Harrison & Klein, 2007). At the same time, demographic diversity may invite interpersonal tensions and factional thinking within a team that inhibit the stimulating influence of diversity and are detrimental to team performance (van Knippenberg et al., 2004; cf. diversity as separation; Harrison & Klein, 2007). An important challenge thus is to understand the factors that prevent the negative effects of team diversity and stimulate its positive effects-a challenge that puts a premium on an understanding of the contingencies of diversity effects (van Knippenberg & Schippers, 2007).The potential of demographic diversity to have negative performance effects has traditionally been viewed through the lens of the social categorization perspective (van Knippenberg & Schippers, 2007; Williams & O'Reilly, 1998). This perspective has gone through a development that we aim to ...