The development of a consumer value proposition of private label brands and the application thereof in a South African retail context

Beneke, Justin; Carter, Stephen

doi:10.1016/j.jretconser.2015.03.002

Cited by 78 publications

(71 citation statements)

References 105 publications

(191 reference statements)

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Davis and Dryer believes that shopping at department store will meet the following values: acquisition, efficiency, aesthetic, exploration, self-gratification, and social interaction caused by display of goods, music, lighting, and beautiful store layouts [29]. While the findings Beneke and Carter, visual merchandising indirect effect on store brand loyalty through customer value [13].…”

Section: B the Impact Of Visual Merchandising On Customer Valuementioning

confidence: 99%

“…The results of previous research stated that several factors affecting purchase intention of private label products are using store image, perceived risk, perceived quality, perceived value, trust, and service quality [6][7][8][9][10][11][12][13][14][15][16][17][18].…”

Section: Introductionmentioning

confidence: 99%

“…Customer value is the benefit felt by consumers when owning / consuming the goods bought [28]. Visual merchandising affect customer value is the result of research from Beneke and Carter [13] and Davis and Dyer [29].…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Purchase Intention of Private Label Products as the Impact of Visual Merchandising and Customer Value

Maharani¹,

Helmi²,

Mulyana³

et al. 2020

Proceedings of the 2nd Social and Humaniora Research Symposium (SoRes 2019)

View full text Add to dashboard Cite

The Purchase intention of private label products in Indonesia is below 10%, so it takes effort to build the purchase intention of private label products. Factors that can affect the purchase intention of private label products are visual merchandising and customer value. This study aims to develop propositions about visual merchandising, customer value and purchase intention of private label products. This research method used an article literature review by elaborating on several previous studies that have been published in Google scholar and indexed by Scopus. The results showed there was a proposition between visual merchandising, customer value and purchase intention, where visual merchandising produced customer value, customer value formed the purchase intention, and visual merchandising encouraged buying intention.

show abstract

Section: B the Impact Of Visual Merchandising On Customer Valuementioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Purchase Intention of Private Label Products as the Impact of Visual Merchandising and Customer Value

Maharani¹,

Helmi²,

Mulyana³

et al. 2020

Proceedings of the 2nd Social and Humaniora Research Symposium (SoRes 2019)

View full text Add to dashboard Cite

show abstract

“…The findings indicated that consumers' intentions to purchase were determined by the utilitarian attitudes established by the favorable perceptions of the nutritional content and ecological welfare attributes, in addition to the hedonic attitudes formed by the perceptions of the nutritional content, ecological welfare, and sensory appeal attributes. Beneke and Carter (2015) hypothesized that consumers' WTP for private label branded breakfast cereal was influenced by the perceived product value, quality, relative price and risk, in addition to store image, in-store extrinsic cues, familiarity with private label brands and loyalty towards existing national brands, etc. They introduced partial least squares path analysis to test the causal relationships within the hypotheses and the conceptual model.…”

Section: Food Pricing and Consumers' Wtp For Perishable Foodmentioning

confidence: 99%

“…Regarding the different levels of food freshness and inventory shortage risk, consumers perceive heterogeneous valuations at different selling periods and generate heterogeneous willingness to pay (WTP) for perishable food (Huang et al, 2011;Herbon, 2013). The line of research on perishable pricing has received a lot of attentions in academic (Dasu and Tong, 2010;Jerath et al, 2010;Ovchinnikov and Milner, 2012;Li et al, 2012;Avinadav et al, 2013;Chung and Li, 2013;Beneke and Carter, 2015). Besides the end-of-period sales pricing tactic adopted by most practical perishable food retailers, researchers have proposed other solutions for perishable pricing.…”

Section: Introductionmentioning

confidence: 99%

A laboratory exploration for multi-period perishable food pricing

Wang

Fan

Wang

et al. 2015

British Food Journal

View full text Add to dashboard Cite

2015),"Dish composition: children's mental representation and expected liking", British Food Journal, Vol. 117 Iss 9 pp. -Access to this document was granted through an Emerald subscription provided by emerald-srm:463575 [] For AuthorsIf you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation.

show abstract

Pandemic‐led brand switch: Consumer stickiness for private‐label brands

Mookherjee,

Malampallayil,

Mohanty

et al. 2024

J of Consumer Behaviour

View full text Add to dashboard Cite

The onset of COVID‐19 resulted in unprecedented shopping behavior, leading to product scarcity and empty store shelves, making consumers shift towards purchasing private‐label store brands. In this research, we aim to understand the role of the pandemic in influencing the preference for private‐label products. Using secondary data, we offer longitudinal evidence that although national and private‐label brand sales increased equally during the peak pandemic period, the growth rate for national brands subsided in the post‐pandemic years, but that of private‐label brands sustained its upward trend. Further, using experimental design, we test this phenomenon and find that greater availability of private‐label brands during the pandemic resulted in higher perceived brand‐helpfulness, which evoked brand attachment and persuaded the customers to continue repurchasing. Our research thus contributes by providing unique insights that can help brands strategize effectively and ensure continued brand attachment in the post‐pandemic period, and additionally, help brands retain customers and foster loyalty during crises.

show abstract

The development of a consumer value proposition of private label brands and the application thereof in a South African retail context

Cited by 78 publications

References 105 publications

Purchase Intention of Private Label Products as the Impact of Visual Merchandising and Customer Value

Purchase Intention of Private Label Products as the Impact of Visual Merchandising and Customer Value

A laboratory exploration for multi-period perishable food pricing

Pandemic‐led brand switch: Consumer stickiness for private‐label brands

Contact Info

Product

Resources

About