2008
DOI: 10.1016/j.respol.2007.10.001
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The development of a user network as a way to re-launch an unwanted product

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Cited by 76 publications
(71 citation statements)
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“…They are opinion leaders, who perceive new technologies as less complex and are more ready to adopt them than ordinary users (Schreier et al, 2007). Therefore, tapping lead users for concept and prototype testing, afterlaunch modifications and innovations in function (Harrison & Waluszewski, 2008) may increase the chances for adoption (see also Douthwaite, Keatinge & Park, 2001).…”
Section: Who Is the User-innovator?mentioning
confidence: 99%
“…They are opinion leaders, who perceive new technologies as less complex and are more ready to adopt them than ordinary users (Schreier et al, 2007). Therefore, tapping lead users for concept and prototype testing, afterlaunch modifications and innovations in function (Harrison & Waluszewski, 2008) may increase the chances for adoption (see also Douthwaite, Keatinge & Park, 2001).…”
Section: Who Is the User-innovator?mentioning
confidence: 99%
“…The product is also successfully re-launched, however in a costly way, through direct interaction with a narrow user group. The solution became to engage in the establishment of relationships among customers, and in the support to user networks where users can share experiences directly with each other (Harrison & Waluszewski 2008).…”
Section: Strategies Of Interacting Companiesmentioning
confidence: 99%
“…A lure will be needed to convince potential users of a registry that it may be worth their time and effort. Lead users are well-known, wellconnected members of a social system who are considered especially credible by their colleagues and near-peers [21]. They are not only early adopters of innovations but more specifically informal opinion leaders whose advice is sought by others [12].…”
Section: Principles For Founding An Implementation Registrymentioning
confidence: 99%