The Development of Multimedia and Activities to Promote Products Made by State Enterprise Communities in the Bangmod Project 4.0 Through Community-Based Learning

Abstract

This research was aimed to explore the demands of the people in the communities in order to develop multimedia and activities to promote products made by state enterprise communities in the Bangmod Project 4.0 through Community-Based Learning among undergraduate students of King Mongkut’s University of Technology Thonburi, to examine the perception and the satisfaction of the local people regarding the multimedia and activities, to evaluate the work and to determine the satisfaction of the students towards Community-Based Learning. The tools in this study consisted of 1) the questionnaire on the demands of the local people regarding the multimedia and activities, 2) the multimedia and activities to promote products made by the state enterprise communities in Bangmod Project 4.0 which included offline and online contents as well as special activities, 3) the quality evaluation forms in terms of contents and media presentation, 4) the perception survey form, 5) the satisfaction questionnaire for the local people, 6) the self-evaluation form for students, and 7) the satisfaction questionnaire for students towards the community-based learning. There were two sampling groups as in 1) 22 local people out of 4 state enterprise communities which participated in Bangmod Project 4.0 and they were purposively chosen for this research, 2) 30 undergraduate students who enrolled in the ETM 358 Marketing Communications course which followed the community-based learning approach and these students were purposively chosen out of those who went to the field at least 4 times. The research results showed that the local people in the state enterprise communities expressed a level of demands on the multimedia and activities to promote their products for online and offline media as well as special activities. They wanted to promote 12 products. The quality of the multimedia and activities as evaluated by the experts in contents showed that the quality was at a very good level (x ̅ = 4.67, S.D. = 0.20). The quality of the media presentation was at a very good level (x ̅ = 4.87, S.D. = 0.24). The perception level of the local people about the multimedia and activities was at a high level (x ̅ = 4.41, S.D. = 0.18) and the local people expressed the highest level of satisfaction towards the multimedia and activities (x ̅ = 4.80, S.D. = 0.79). The students rated themselves at a very good level (83.72%) and their satisfaction towards the community-based learning was at the highest level (x ̅ = 4.77, S.D. = 0.24). It can be concluded that the multimedia and activities to promote products made by state enterprise communities in Bangmod Project 4.0 through Community-Based Learning were of good quality and they could be used to promote the products of the local communities.

The Kyoto Conference on Arts, Media & Culture 2023: Official Conference Proceedings

“…Key principles of the AAR involve conducting it promptly after task completion, creating a conducive atmosphere, employing a facilitator to stimulate discussions, asking relevant questions, analyzing problems, comparing plans with actual outcomes, and documenting essential issues. In this project, the team adeptly applied these principles to develop the training manual By applying it in conjunction with the ADDIE Model in conducting research on learning media, as referenced in various past research studies conducted by the research team [7,8,9,10,11,12,13,14,15,16,17].…”

“…John Cage was one of the significant pioneers of such a concept by understanding "the function of art is to imitate Nature in her manner of operation." 12 As such, he escaped the composery control through the Chance Operation inspired by the Chinese book of change: I-Ching. The concept of the modern copy negotiated questions of authority, grand narratives, and genius.…”

The Development of Innovative Multimedia through Social Lab to Promote Perception of Good Citizenship according to Democratic Values

“…The first group consisted of 60 state enterprise entrepreneurs from the Community under the Bridge Zone 1 at soi Pracha-Utit 76, the Community at the Back of the Suanthonburirom Park and the Community Moo 3 in the Bang Mod area ( Thamwipat, Princhankol and Deeyen, 2019).…”

“…Now there are 3 communities as in the Community under the Bridge Zone 1 at Soi Pracha-Utit 76, the Community at the Back of the Suanthonburirom Park and the Community Moo 3 in the Bang Mod area. These 3 communities have bcome social lab for the researchers and the team (Thamwipat, Princhankol and Deeyen, 2019). In the second semester of the academic year 2018, the research team integrated this Cooperative Learning approach to the ETM 358 Marketing Communication course and to the ETM 361 Presentation Skill 2 course.…”