The development of Russian tourism market: problems and potential

Abstract

The downturn in tourism sector due to the COVID-2020 pandemic requires active measures taken by the governments towards reorientation of national tourism markets towards domestic tourism. The subject of this article is the economic health of tourism. The object is the tourism market of the Russian Federation. The article is dedicated to statistical analysis of the Russian tourism market. The research methodology is based on the systematic approach towards management. Using the official data of Rosstat, the author examines the 2014 – 2019 period of development of the tourism market. The analysis of the results of 2020 is conducted via using relevant statistical data and expert evaluations published by the recognized organizations. Description is given to the current concept of tourism market, adopted by Rosstat for data collection. The author provides the results of comparison of the official statistical data that reflect the situation and trends in the development of Russian tourism market over the period from 2014 to 2019. Assessment is given to the long-term trends that determine the pre-crisis state of the tourism market. The conclusion is made on the growth of tourism market in the indicated period. The article reveals the peculiarities of consumer behavior developed in the market by the end of 2019. Sustained imbalance of the demand for international tourism is observed. The key outcome of the crisis for tourism sector 2020 are presented in form of comparison of numerical data in the beginning and in the end of the year. The trends established in the behavior of consumers and companies are described. The author underlines the need for comprehensive management of the market in order to fulfill the potential of domestic tourism.