Abstract:Floriculture industry is considered a high income generating agribusiness and it can potentially be harnessed as a means of socioeconomic development in Sri Lanka. Limited literature and lack of data are the main barriers to develop policies in this sector. The business is handled by a few exporters, middle level growers and small scale growers. The National Policy Framework of the Government of Sri Lanka (2010) aimed to develop the floriculture sector as a source of income generating pathway to unemployed women in the country.The observation and analysis presented in this paper is based on a survey conducted during April -August 2014 in Colombo and Gampaha Districts of Sri Lanka and views of growers obtained in the workshop on " Setting new horizons in horticulture 2020" held on 30 th January 2015 in Colombo. Data were collected for qualitative analysis through direct questions and open ended questions. The findings of this study acknowledge that the collective actions of growers drive the development of floriculture in the country. Indirectly, growers highlighted that increase in the utilisation of flowers and indoor plants in the country has created a favorable demand for their products and therefore, growers need to expand their operations. The main constrains of the growers were financial difficulties and high cost of land to expand their productions. Growers as well as the government need to develop a proper market for floriculture products at national and international levels in par with other export agricultural crops in the country.