The development strategy of Amateur Table Tennis Match in China Based on the SWOT-AHP Model： a Case Study in Shanghai

Abstract

Considering the significance of amateur sports matches in health promotion and city culture construction. It is essential to systematically analyze the mode of running city amateur match and propose development strategies. This study aimed to investigate the sustainable development strategies for city amateur matches in China through a hybrid model of SWOT and AHP using the Shanghai City Amateur Table Tennis Matches (ATTM) as a research case. Results showed that 20 factors of the SWOT analysis were included and the SWOT group weights are Strengths (5.1703), Opportunities (5.3732), Weaknesses (5.2882), and Threats (5.2386), respectively. The strategic vector coordinates (θ, ρ) are (72.42。, 0.6105). ATTM adopts the S-O development strategy and leverages its advantages and opportunities to promote further development. The findings indicate that ATTM with advanced organization operation mode has good internal strengths and external opportunities, which can enlighten the development of amateur table tennis at domestic and abroad. In the future, the S-O development strategy should be adopted.