“…This commodification and scrutinisation of breasts can influence how women feel about their own bodies (Bonillas, 2009;Goldsmith & Byers, 2016;Millsted & Frith, 2003;Webb, Jacox, & Temple-Oberle, 2019). Studies of North American and Western European women have documented high levels of breast size dissatisfaction -typically operationalised as a discrepancy between current and ideal breast sizes and, less frequently, as attitudes about breast size -since at least the 1950s (Forbes & Frederick, 2008;Forbes, Jobe, & Revak, 2006;Jacobi & Cash, 1994;Jourard & Secord, 1955;Tantleff-Dunn, 2002;Tantleff-Dunn & Thompson, 2000). For example, one large survey of North American heterosexual women (N = 26,703) reported that the majority (70 %) were dissatisfied with some aspect of their breasts and that, of these participants, 28 % wanted larger breasts (Frederick, Peplau, & Lever, 2008).…”