In this paper, I recount my experiences with western media theory. Working on my PhD thesis marked my turn to decolonial theory. I used the creolisation strategy of putting critical western Marxist theories in conversation with African, black and Latin American decolonial theories. I worked on my PhD thesis under conditions informed by the Rhodes Must Fall (RMF), the Fees Must Fall (FMF) and other broader protests in South Africa whose connecting thread was the demand for the decolonisation of both the academy and public life. It is my conviction that, although work has already begun, there is still a lot of work to be done in decolonising the disciplines of journalism, media and cultural studies.