The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel

Gaski, John F.; Nevin, John R.

doi:10.2307/3151359

Cited by 551 publications

(316 citation statements)

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“…specifications, they build a convincing argument that the answer with respect to observed measures depends on how the researcher conceptualizes the measured construct. In particular, they point out that Gaski and Nevin's (1985) indicators of coercive power and Kohli, Jaworski, and Kumar's (1993) market orientation measures could be either formative or reflective, depending on the way the researchers conceptualize them and notwithstanding the arguments that later articles in the special issue make for conceptualizations that would lead to formative specification (Cadogan, Souchon, and Procter, 2008;Coltman, Devinney, Midgley, and Venaik, 2008 Bruhn, Georgi, and Hadwich (2008) describe an empirical study of customer equity management (CEM) and provide an illustration of the points made in paragraphs above. The paper's study clearly and logically conceptualizes CEM and formatively specifies it as the second order outcome of three dimensions, CE analysis, CE strategy, and CE actions.…”

Section: The Special Issuementioning

confidence: 99%

Reflective and formative metrics of relationship value: A commentary essay

Baxter

2009

Journal of Business Research

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The Journal of Business Research special issue (61/12) covers controversy about formative versus reflective model specification. This essay comments on that special issue and illustrates specific points relating to the controversy by discussing recent studies of business-tobusiness relationship value, comparing their differing specifications, and noting that the variations of specification result from quite distinct conceptualizations. The essay makes the more substantive conclusion that the differences in conceptualization result from more than one underlying streams of research and that each stream is conceptually quite distinct and needs to follow its own direction for future research. The specific case of relationship value illustrates the broad necessity for researchers to consider in-depth how they conceptualize models. Other research areas have distinct research streams that lie behind different conceptualizations and specifications that researchers must nurture explicitly if useful ontology is to develop effectively.

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Section: The Special Issuementioning

confidence: 99%

Reflective and formative metrics of relationship value: A commentary essay

Baxter

2009

Journal of Business Research

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“…In addition, since correlation coefficients of pair dimensions in questionnaire are lower than Cronbach α of individual dimensions, there is discriminant validity among dimensions of questionnaire (Gaski & Nevin, 1985). …”

Section: Reliability and Validity Analysismentioning

confidence: 99%

Effect of Green Consumption Perception Degree on Relationship Model of Green Consumption Behavior

Wu¹

2015

JMS

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Consumption behavior significantly influences environment; thus, in order to avoid the harm of consumption behavior on environment, consumers must pay attention to green consumption behavior in order to contribute themselves. This study aims to probe into difference of groups of different green consumption perception regarding relationship model of green consumption perceived benefit, perceived risk, subjective norm, perceived control, perceived value, behavior intention and actual behavior.After retrieving 626 valid questionnaires, the researcher divided consumers into groups of medium and high green consumption perception. By comparison, the researcher realized that groups of different green consumption perception degrees have significant difference on effect of two relationship paths. The effect of green consumption subjective norm of group of high green consumption perception on behavior intention and actual behavior is significantly higher than group of medium green consumption perception. In addition, green consumption perceived risk of group of high green consumption perception significantly and negatively influences perceived value. Perceived control significantly and positively influences behavior intention. However, group of medium green consumption perception does not have significant effect on the two paths. On the contrary, green consumption perceived risk of group of medium green consumption perception significantly and negatively influences behavior intention. Group of high green consumption perception does not have significant effect on the path.

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“…Based on suggestion of Gaski & Nevin (1985), this study evaluated discriminant validity of dimensions in questionnaire (correlation coefficient of any two dimensions should be lower than Cronbach α of individual dimension), in order to test correlation coefficients of dimensions in this study. The result matches the previous standard.…”

Section: Reliability and Validity Analysis Of Questionnairementioning

confidence: 99%

Construction and Comparison of Relationship Models of Urban Tourism Development

Wu¹

2015

IJMS

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Tourism image and innovation marketing of cities are critical in tourism strategy and urban development since they demonstrate the regional characteristics and images. By image promotion and innovation marketing, we can construct tourists' attitude and influence their comments and travel intention in the regions. This study focuses on Taipei, Taichung, and Kaohsiung in Taiwan and explores the effects of tourism image and innovation marketing strategy of cities on tourists' experiential value, satisfaction and loyalty in different regions and the difference of intensity in order to explore the characteristics of the cities.According to investigation by 750 questionnaires, tourism image and innovation marketing of Taipei, Taichung, and Kaohsiung have significantly different effects on tourists' experiential effect. It shows the difference of different cities. In addition, (1) tourism image of three cities significantly and positively influences experiential value; (2) experiential value of three cities significantly and positively influences satisfaction; (3) satisfaction with three cities significantly and positively influences loyalty; (4) innovation marketing strategy of Taipei and Taichung significantly and positively influences experiential value, except for Kaohsiung; (5) tourism image of Taichung significantly and positively influences loyalty, except for the other two cities. The findings can serve as reference for decision making of urban development and operational strategy of the cities.

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The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel

Cited by 551 publications

References 30 publications

Reflective and formative metrics of relationship value: A commentary essay

Reflective and formative metrics of relationship value: A commentary essay

Effect of Green Consumption Perception Degree on Relationship Model of Green Consumption Behavior

Construction and Comparison of Relationship Models of Urban Tourism Development

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