2015
DOI: 10.1007/s13187-015-0881-5
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The Differential Effects of Social Media Sites for Promoting Cancer Risk Reduction

Abstract: Social media are potentially valuable tools for disseminating cancer education messages, but the differential effects of various sites on persuasive outcomes are unknown. In an effort to inform future health promotion, this research tested the effects of Facebook, YouTube, Twitter, and blogs for delivering a cancer risk reduction message. Using an experimental design, participants were randomly placed in several conditions that delivered the same message but with different forms of social media. Effects on com… Show more

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Cited by 29 publications
(24 citation statements)
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“…In addition, by attempting to reduce risks toward cancer and disseminating evidence-based information about cancerous diseases in combination with a minimal cost, YouTube has shown to be the ideal media form [ 24 , 25 ]. YouTube is used by 24.3% of our patients to obtain information about cancer.…”
Section: Discussionmentioning
confidence: 99%
“…In addition, by attempting to reduce risks toward cancer and disseminating evidence-based information about cancerous diseases in combination with a minimal cost, YouTube has shown to be the ideal media form [ 24 , 25 ]. YouTube is used by 24.3% of our patients to obtain information about cancer.…”
Section: Discussionmentioning
confidence: 99%
“…As society becomes increasingly technology-based, there is a need to help consumers acquire knowledge and skills to identify credible information to help inform their decisions. While YouTube™ is a widespread venue for delivering messages, including those related to health ( Lauckner & Whitten, 2016 ), this study raises concern about the accuracy of content about prostate cancer messages. Future research is needed to improve understanding about ways to help the public understand and use information contained in YouTube™ as well as other digital media.…”
Section: Discussionmentioning
confidence: 99%
“…The majority of the design approaches were quasi-experimental ones, as in 9 studies, 13,18,2022, 25, 2729 followed by an experimental design for 6 RCTs 17,19,3033 (Table 2). The 9 quasi-experiment studies were pilot, and they were non-RCTs without control groups.…”
Section: Resultsmentioning
confidence: 99%
“…Most of the studies were conducted in Western countries (14 in US, 1 in Italy, and 1 in Canada), and for White female participants (study n = 13). The age of participants ranged from 20.9 years old in a study for all types of cancer 22 to 63.4 years old in a study for lung cancer, 24 except for two studies for young participants aged 18 or lower. 18,23 The mean age was < 45 years old in six studies.…”
Section: Resultsmentioning
confidence: 99%