The differentiated effects of CSR actions in the service industry

Abstract

Corporate Social Responsibility (CSR) is becoming a common strategy within medium and large companies, which explains the growing number of studies and disciplines focusing on it. One stream of research examines the effects of CSR on a firm's performance, such as its market value, suggesting that the financial performance outcomes of responsible corporate behavior may vary depending on firm-specific and industry-related factors. This study attempts to explain why the impact of CSR initiatives may be different and/or more firm performance that is higher for service firms than for product-based firms. As for practical implications, these findings suggest that CSR may be an especially valuable tool for differentiation in the service context.

How are service employees' perceptions of corporate social responsibility related to their performance? Prosocial motivation and emotional labor as underlying mechanisms

“…There has been a global shift from manufacturing economy to a service economy (Grant & Parker, 2009). Further, CSR activities are more beneficial to service providers than to manufactures (Casado‐Díaz, Nicolau‐Gonzálbez, Ruiz‐Moreno, & Sellers‐Rubio, 2014). Accordingly, this study aims to examine the relationships between perceptions of CSR and internal and external outcomes among service employees.…”

An Analysis of Corporate Social Responsibility and Firm Performance with Moderating Effects of CEO Power and Ownership Structure: A Case Study of the Manufacturing Sector of Pakistan

“…It further contends that CSR improves firm performance by protecting all stakeholders' interests and by decreasing the risk of attaining resources. A B. Casado-Díaz, J L. Nicolau-Gonzálbez, F Ruiz-Moreno and R Sellers-Rubio [95] explored CSR activities and found that CSR has a positive impact on FP. A firm with CSR activities can improve its relationships with stakeholders, ultimately leading to higher profits [96,97].…”

Does Corporate Sustainability Performance Increase Corporate Financial Performance? Focusing on the Information and Communication Technology Industry in Korea

“…In the analysis of this paper, the ICT industry is categorized into two sectors to examine whether the CSP–FP relationship differs between service firms and non‐service firms. For instance, Casado‐Díaz et al () confirm that CSP activities have a more positive effect on market value in service firms than in non‐service firms. They argue that CSP delivers greater and more valuable information to investors and consumers, which reduces informational asymmetries and boosts reputation.…”