“…The explanation for recent attention seems to be proliferation of alternatives that were previously unavailable (Teece, 2010;George and Bock, 2012;Zott and Amit, 2013) -enabled by abundant information (Shapiro and Varian, 1999;Friedman, 2005), networked computing (Yoo, 2013), digital distribution channels (Timmers, 1998), new ways of conducting transactions (Amit and Zott, 2001;Shin and Park, 2009), the increasing role of software (Messerschmitt and Szyperski, 2003;Cusumano, 2004), expectations that information services have zero cost (Anderson, 2010), viability of new forms and loci of innovation (Chesbrough, 2006;Shirky, 2008;Baldwin and von Hippel, 2011;Chanal and Caron-Fason, 2010), and the increasing ease and fast pace of entrepreneurial activity (George and Bock, 2012;Blank, 2013). Businesses in the past were more alike than businesses today (Teece, 2010), requiring now a greater focus on design.…”