The Diffusion of Cricket to America: A Figurational Sociological Examination

Malcolm, Dominic

doi:10.1111/j.1467-6443.2006.00276.x

Cited by 10 publications

(1 citation statement)

References 21 publications

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“…Brown (2005) researched the idea of exceptionalism in America, finding that Americans have a history of rejecting foreign sports in particular British sports such as cricket. This is due to the history of the British colonialism and the perception that the British were imposing their culture onto the USA (Malcolm, 2006). Identity is also shown by Earle (1998) in the study of Ice Hockey in Canada.…”

Section: Research Backgroundmentioning

confidence: 82%

Internationalisation of a Global Sporting Product: The Case of Rugby 7s

Perkinson¹

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<p>Sports are continuing to grow in prominence and possess similar attributes to multinational corporations. However, there is currently a lack of knowledge around the internationalisation of sports in business literature. Research is heavily centred on the sport of soccer, with a focus on historical accounts of how sport has shaped national identities of nations and the cross-national diffusion of sports across national borders. This research has been driven due to the focus on the topic by the fields of sociology and political science which both contribute heavily to the literature. This thesis aims to create a focus on emerging sports such as rugby, using real-time and current accounts of how internationalisation is currently being impacted and shifting the literature into the international business field. In order to do this, two research questions are asked: How is Rugby 7s internationalising? And How does Rugby 7s manage the key decision points in internationalisation? The use of decision points looks at going beyond applying theoretical frameworks to the research and directly seeks to find the key decisions that sports managers face when internationalising. This study is designed in an exploratory way with semi-structured interviews used to explore and better understand the phenomena of sports internationalisation. To ensure all perspectives from stakeholders were covered a single case study with embedded units was applied to the study. With the results of the interviews then triangulated with a secondary data set. The analysis of the findings shows the executives faced difficult decisions within the areas of market selection, mode of entry, adaptation and standardisation and long term commitment. The results show that Rugby 7s as a product has been heavily shaped by numerous forces such as culture and knowledge of the markets. With the events individually being unique, however, as a collective product Rugby 7s can be identified as one product as a ‘glocal’ approach has been implemented by executives. Further research should continue looking at other emerging sports to gain a wider understanding of sports internationalisation. By doing this it increases the knowledge and understanding of the phenomena and can be used to establish frameworks for future research.</p>

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Section: Research Backgroundmentioning

confidence: 82%

Internationalisation of a Global Sporting Product: The Case of Rugby 7s

Perkinson¹

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Constructing Knowledge

Booth¹

2013

A Companion to Sport

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Wiley-Blackwell (2013) A Companion to Sport brings together writing by leading sports theorists and social and cultural thinkers, to explore sport as a central element of contemporary culture.• Positions sport as a crucial subject for critical analysis, as one of the most significant forms of popular culture • Includes both well-known social and cultural theorists whose work lends itself to an interrogation of sport, and leading theorists of sport itself • Offers a comprehensive examination of sport as a social and cultural practice and institution • Explores sport in relation to modernity, postcolonial theory, gender, violence, race, disability and politics

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Sport and Imperialism, Cricket and Class Domination

Scalmer¹

2011

The International Encyclopedia of Revolution and Protest

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Some view cricket as the most complex game in the world. It is played on an open field, with a “pitch” (a thin corridor of compacted soil, 22 yards in length) placed in the middle. At each end of the pitch, three cylindrical stumps loom up out of the ground to waist height, with two small chunks of wood (“bails”) forming a bridge between them at the top. Together, these constitute a “wicket,” somewhat shorter and narrower than the legs of a grown man.

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The Diffusion of Cricket to America: A Figurational Sociological Examination

Cited by 10 publications

References 21 publications

Internationalisation of a Global Sporting Product: The Case of Rugby 7s

Internationalisation of a Global Sporting Product: The Case of Rugby 7s

Constructing Knowledge

Sport and Imperialism, Cricket and Class Domination

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