The digital marketing with the application of cloud technologies

Ivanov, Mykola

doi:10.1051/shsconf/20196504019

Cited by 6 publications

(4 citation statements)

References 1 publication

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“…According to (Hong, 2020) said that in the e-commerce literature it shows that trust is an intermediary rather than digital storefronts. In line with what (Ivanov, 2019) said that the digital storefronts structure was created to help provide fast and accurate information to marketers. According to (Sethi, 2020) Storefront is a collection of Business Intelligence (BI) assets related to business units or product lines.…”

Section: Digital Storefrontmentioning

confidence: 87%

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Understanding How Consumer’s FNB Engage With Digital Storefront

Zebua,

Anathasya,

Puspitasari

2022

JMBI UNSRAT

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The acceleration of information technology, the internet, the internet of things (IoT) and the application of artificial intelligence have changed all the faces of the industry from the conventional way of entering the transformation phase to digitalization. An era where digital devices have facilitated the mobility of business transactions to be more effective, efficient and unlimited. Due to the advancement of digitalization, smart shopping behaviour makes it easier for urbanites to look for references for various types of needs. This study aims to determine the effect of Digital Storefront, Ease of Use and Usefulness on Repurchase Intention moderated by e-Trust and e-Satisfaction. Data were collected using an online questionnaire to accurately 348 customers who were on the island of Java and some outside Java. The research model developed was analyzed using Structural Equation Modeling - Lisrel. The empirical results in this research model show that the Digital Storefront Hypothesis on e-Satisfaction and e-Trust on Repurchase Intention has no significant effect, while the rest states that it has a significant effect. Some of the practical implications drawn in this study can be used as recommendations to e-commerce companies to help them understand the behavioural intentions of consumers' buyers. This study presents empirical evidence that supports digital storefronts as an entry point for easy access to various e-commerce media platforms. Keywords: Digital Storefronts, Usefulness, Ease of use, e-Trust, e-Satisfaction, Repurchase Intention Akselerasi teknologi informasi, internet, internet of things (IoT) dan penerapan kecerdasan buatan telah mengubah seluruh wajah industri dari cara konvensional memasuki fase transformasi menuju digitalisasi. Era dimana perangkat digital telah memudahkan mobilitas transaksi bisnis menjadi lebih efektif, efisien dan tidak terbatas. Karena kemajuan digitalisasi, perilaku belanja yang cerdas semakin memudahkan kaum urban untuk mencari referensi berbagai jenis kebutuhan. Penelitian ini bertujuan untuk mengetahui pengaruh Digital Storefront, Ease of Use dan Usefulness terhadap Repurchase Intention yang dimoderatori oleh e-Trust dan e-Satisfaction. Pengumpulan data dilakukan dengan menggunakan kuesioner online kepada 348 pelanggan secara akurat yang berada di Pulau Jawa dan sebagian di luar Jawa. Model penelitian yang dikembangkan dianalisis menggunakan Structural Equation Modeling - Lisrel. Hasil empiris pada model penelitian ini menunjukkan bahwa Digital Storefront Hypothesis terhadap e-Satisfaction dan e-Trust terhadap Repurchase Intention tidak berpengaruh signifikan, sedangkan sisanya menyatakan berpengaruh signifikan. Beberapa implikasi praktis yang ditarik dalam penelitian ini dapat digunakan sebagai rekomendasi bagi perusahaan e-commerce untuk membantu mereka memahami niat perilaku pembeli konsumen. Kata Kunci: Etalase Digital, Kegunaan, Kemudahan Penggunaan, Kepercayaan Digital, Kepuasaan Digital, Niat Pembelian Kembali

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Section: Digital Storefrontmentioning

confidence: 87%

“…This has a direct impact on marketing strategies and pricing in e-commerce. Therefore, the accuracy of the speed of information from consumers received by companies that have direct connectivity must be accompanied by the demands of rapidly changing digital marketing (Ivanov, 2019).…”

Section: Introductionmentioning

confidence: 99%

Understanding How Consumer’s FNB Engage With Digital Storefront

Zebua,

Anathasya,

Puspitasari

2022

JMBI UNSRAT

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“…Through the process of extending channels, which is the method that is applied for this aim, brands are examined. While this study is being conducted, additional alternative methods of sentiment analysis are being investigated [6]. These methods are gaining inspiration from more advanced research strategies.…”

Section: Pratiksha Subramaniyan and Kavitha Muthuramanmentioning

confidence: 99%

Effectiveness of Cloud Technologies in Social Media Marketing and its Impact on Customer Buying Behaviour

Subramaniyan,

Muthuraman

2023

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The study addresses the broad question of how cloud computing is reshaping data management and marketing practices. It aims to understand the transformative impact of cloud technology on social media marketing and its influence on customer behaviour and decision-making processes. Specifically, the research seeks to analyse the effectiveness of cloud-based strategies in enhancing customer perceptions and preferences. The study explores the scalability, efficiency, and global accessibility benefits of cloud computing in marketing, with the overarching goal of providing practical insights for businesses navigating the evolving digital landscape. The research sets hypotheses to investigate systematically the relationships between cloud-based social media marketing and various aspects of consumer engagement. Data is collected cross-sectionally in this quantitative study. A systematic consumer survey and secondary source analysis for cloud-based social media marketing context and trends are used. The core survey data is analysed using frequency distribution, ANOVA, and one-sample t-test to determine customer opinions and preferences for cloud-based social media marketing. The study reveals that cloud-based social media marketing significantly impacts customer buying behaviour, with the frequency of social media activity influencing its perceived effectiveness. Additionally, variations in effectiveness are observed based on demographic factors, emphasizing the need for tailored strategies in this dynamic digital landscape. The study leads to the conclusion that cloud-based social media marketing has a substantial impact on the behaviour of customers, which in turn influences their decisions to make purchases. To maximize the efficiency of marketing efforts in a digital world that is always changing, it emphasises the significance of ongoing involvement and the development of individualized tactics.

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“…M.M. Ivanov [8] examines the features of the digital economy, proposes to pay attention to the dynamism of the processes in the economy and emphasizes the need for rapid analysis of multidimensional data to determine marketing effectiveness. Since none of the proposed methods allow to evaluate marketing effectiveness taking into account the factor of speed of reaction of the company to the actions of competitors, an improved methodical approach to evaluation is proposed in the paper.…”

Section: Statement Of the Problemmentioning

confidence: 99%