2020
DOI: 10.3390/en13082085
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The Digital Transformation of the Retail Electricity Market in Spain

Abstract: The deregulation of the electricity markets in the European Union and the transformation caused by digital technologies and customer-centric strategies have altered the industry ecosystem, forcing companies to adapt to the new scenario. This research study aims to give a global overview of the digital transformation and channel integration of free-market electricity retailers in Spain from a consumer's perspective. The analysis includes all free-market electricity retailers that operate at the national scale, … Show more

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Cited by 31 publications
(18 citation statements)
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“…Digital technologies transform the ecosystems of whole industries [5]. Online retail platforms are rapidly dominating sales worldwide [6].…”
Section: Literature Review and Methodological Framework 21 Literature Reviewmentioning
confidence: 99%
“…Digital technologies transform the ecosystems of whole industries [5]. Online retail platforms are rapidly dominating sales worldwide [6].…”
Section: Literature Review and Methodological Framework 21 Literature Reviewmentioning
confidence: 99%
“…This construction is introduced in the internal legal systems of other EU Member States. In Spain, customers have the right to choose their supplier and may contract their supply with either an authorized supplier or an authorized agent in the generation market (direct consumers only) [29]. Moreover, the consumer has the right to use the electricity distribution service, billed on the basis of the rates and conditions of their use, resulting from the distributor's tariffs approved by the regulatory authority, which is the President of the ERO.…”
Section: Catalog Of Consumer Rights On the Retail Electricity Marketmentioning
confidence: 99%
“…Utility companies are also besetting with the challenge of transforming their operations to fight the competition [17]. Conventional utility companies have been used-to of integrating sources of powers based on their own portfolio.…”
Section: Utility Companies: Change In Business Modelsmentioning
confidence: 99%
“…However, the change in the energy mix will not be as easy as it sounds. The transition from centralized to decentralized energy system, incorporating multiple sources of energy generation and involving modern information and communication technologies (ICTs) is likely to change the very nature of the market, consequently affecting the production and consumption patterns, as well as changing roles of the actors involved in the process [16,17]. The transformation will have implications for all the stakeholders involved in the process, including, utility companies, consumers and regulatory bodies.…”
Section: Introductionmentioning
confidence: 99%