The Direct Drivers Of Ethnocentric Consumer, Intention And Actual Purchasing Behavior In Malaysia

Nik-Mat, Nik Kamariah; AbdGhani, N. H.; Alekam, Jamal Mohammed Esmail

doi:10.5281/zenodo.1100144

Cited by 1 publication

(2 citation statements)

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“…Patriots typically support domestic producers out of a sense of duty and loyalty to their nation, because they perceive that this behavior can greatly influence their country ( Han, 1988 ; Rybina et al, 2010 ). Past studies have found that users’ patriotism causes them to more positively evaluate or favor domestic products ( Han, 1988 ; Renko et al, 2012 ; Nik-Mat et al, 2015 ). Chinese users’ national-brand consciousness is largely based on their national sentiments and patriotic enthusiasm ( Han and Liu, 1995 ) and can be mapped to their national feelings, that is, their love, care, pride, and anxiety for their country in the field of consumption ( Zhuang et al, 2006 ).…”

Section: Theoretical Framework and Hypothesesmentioning

confidence: 99%

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The effects of expectancies and patriotism on Chinese use intention of 5G network

Zhang

Jiayi²,

Chen³

2022

Front. Psychol.

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China leads the world in the development and rollout of 5G network, yet less research has been done on the drivers of Chinese people’s adoption of 5G network, especially the specific role of national sentiments, such as the influence of patriotism on their attitude toward 5G network. The study obtained 804 effective online questionnaires from the respondents of various ages, genders, areas, and educational levels. The results based on the structural equation modeling (SEM) analysis showed that patriotism was an antecedent to Chinese users’ cognition of the conditions provided by the government and telecom operators and the extent that users were influenced by media and surrounding people, which in turn increased users’ expectations of the performance of 5G network and their confidence in adapting to 5G network, and resulted in an increased willingness to use 5G network. This research helps to understand the role of patriotism, which is an emotional factor, in stimulating Chinese users’ attitudes toward 5G network at the time when 5G network is putting into large-scale commercial use in China.

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Section: Theoretical Framework and Hypothesesmentioning

confidence: 99%

“…The impact of patriotism on user’s behavior is an important issue in user’s behavior research (e.g., Renko et al, 2012 ; Nik-Mat et al, 2015 ). The effects of national pride and national brand-consciousness of Chinese users have been explored in several studies (e.g., Wang et al, 2012 ; Du and Wang, 2018 ; Zhang et al, 2018 ).…”

Section: Introductionmentioning

confidence: 99%