The Direction of Promoting Esport Industry in Thailand

Noriya, Wanchalee; To-aj, Oam; Jarueksil, Satjawat; Muendech, Sakkarin; Srichaisawat, Paiboon

doi:10.52547/aassjournal.1027

Cited by 2 publications

(3 citation statements)

References 16 publications

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“…They are also known as cybersport, virtual sport, professional gaming, or competitive gaming (Exley and Bertram, 2021;Jenny et al, 2017). Some of the popular e-sport competitions are League of Legends, FIFA 17, Street Fighter IV, and StarCraft I (Hayday et al, 2022;Noriya et al, 2021;Gawrysiak et al, 2020). E-sports tend to have lower costs than classic sports when it comes to spectator facilities and investment in players as well.…”

Section: Review 21 E-sportsmentioning

confidence: 99%

Investigating the Potential of E-sports Tourism in New Egyptian Tourism Cities

Elsaid,

Fathallah

2023

International Journal of Tourism, Archaeology and Hospitality

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The rapid evolution of e-sports has made it an interesting phenomenon for many tourism cities in terms of tourism growth and new cities awareness. Similar to traditional sports, e-sports have significant economic impacts and the potential to be a tourism motivator and a new market for tourism destinations, that could be used for attracting tourists, increasing tourist expenditure, and developing city branding. However, there is a lack of research concerning e-sports events as a sports events tourism and how they could be a great motivator for thousands of tourists. Accordingly, this paper aims to investigate the potential for e-sports tourism in the Egyptian destination, especially the new cities, such as Alamein city and the New Administrative Capital which have numerous resources that may provide great opportunities for hosting e-sports events. The study uses qualitative research with a phenomenological approach to investigate Egypt as an e-sports tourism destination and describe the state of e-sports events in Egypt. The findings of the study demonstrate that e-sports tourism is growing rapidly and has a positive influence on tourism destinations' branding and economic development. Therefore, the study recommends expanding the e-sports events in Egypt and considering e-sports tourism as a vital resource for sustainable tourism in the future.

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Section: Review 21 E-sportsmentioning

confidence: 99%

Investigating the Potential of E-sports Tourism in New Egyptian Tourism Cities

Elsaid,

Fathallah

2023

International Journal of Tourism, Archaeology and Hospitality

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“…Supportive programs for eSports players and spectators should be designed and implemented, health guidelines or recommendations should be written and promoted, and public awareness of the health consequences of eSports should be expanded (6), identity transformation, stigma power, and mental wellbeing of Chinese eSports professional players, and found that find eSports is perceived as non-secure, casual, and irregular by the Chinese public and that the mental changes experienced by eSports professionals throughout their careers have been significantly influenced by a more sophisticated form of state power and social norms, including cultural cognitive beliefs, economic stimulation, and authority attributions (7), identifying the pros, cons and tactics of eSports, the review showed the pro and cons of sponsoring eSport (8), eSport integrity policies which showed that any policies seeking to address esports integrity must be designed to adapt to a constantly shifting electronic playing field or risk a quick obsolescence (9). The direction of promoting eSport in Thailand, and the result found that Allocating & funding the budget from the public and private sections and coordinating among both sections with the times' frame will be the best way to promote the Esport industry in Thailand (10), and so on. However, it could hardly be found in the context of Thailand.…”

Section: Introductionmentioning

confidence: 99%

“…However, it could hardly be found in the context of Thailand. The pain point of the management eSport club was the negative perception of gaming within Thai society which cause the big barrier of the Esport career path in Thailand (10) which caused the trouble in management the eSport club. The current study attempts to fill this gap in the literature by focusing on the concept of eSport with the management process (11) for the benefit of creating the process of the management of the eSports in Thailand.…”

Section: Introductionmentioning

confidence: 99%

Causal Factors Related to Management of eSport Clubs in Thailand

Pumsanguan

Thithathan²

2022

Ann Appl Sport Sci

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Background. Currently, the Public and private sectors are working to accelerate eSports into the path of creating income for athletes and young people. The Ministry of Health has disclosed that the number of games increased more than doubled back. eSports is widespread in Thailand. Although eSports are more popular among Thai teenagers, they face financial problems in management. The paper is more innovative than other research because there is so much eSport research in Thailand, but none is used to study this issue. Objectives: To investigate the selected factors related to the management of eSports clubs in Thailand and investigate the causal factors related to the management of eSports clubs in Thailand. Methods. This study utilized documentary and quantitative research, divided into two steps: studying theory and related research. Second, investing the causal factor related to the management of esports clubs in Thailand from the 401 correspondences by the simple random sampling from 7,580 stakeholders who registered with Thailand eSports federation was self-administered in the questionnaire. These data were analyzed by the descriptive statistics and path analysis research methodology. Results. The result found that the16 selected factors related to the management of eSports clubs in Thailand all factors had a correlation coefficient from 0.000 to 0.980, and the causal factors related to the management of eSports clubs in Thailand significantly at .05 level have eight variables, as follows: Government agencies (-0.656), Society and Culture (0.481), eSports competition (0.458), Infrastructure (0.356) Variety of game types (0.219) Private sector (0.213) Technology (0.158) Caster or Streamer (0.095). Conclusion. It can be concluded that creating added value to the economy by driving Thailand's e-sports industry, whereby the government and private sectors will work together to systematically drive the creation of e-sports management, which aims to make Thailand the center of competition in Southeast Asia.

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The Direction of Promoting Esport Industry in Thailand

Cited by 2 publications

References 16 publications

Investigating the Potential of E-sports Tourism in New Egyptian Tourism Cities

Investigating the Potential of E-sports Tourism in New Egyptian Tourism Cities

Causal Factors Related to Management of eSport Clubs in Thailand

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