“…This has led them, Lapointe and Rivard (2005), and others (Yu and Tao, 2009;) to advise that, at least in the initial stages, that resistance should be looked at on an individual level and their interactions (Wagner et.al) rather than considering the group as a 'unified entity' and management responses modified accordingly. The general consensus amongst authors (Panuwatwanich et.al, 2009;Peansupap and Walker, 2006;Lapointe and Rivard, 2005;Dong, 2008;Lyytinen and Rose, 2003), is that top level management visibility is critical to the success of an innovation initiative. Peansupap and Walker (2006) noted how this should manifest at the different stages of diffusion; demonstrating commitment in the early adoptive phase by making resources available, followed by encouraging users through adaptation and rountinisation of the innovation into normal working practices and supporting with the appropriate technology and training to develop the necessary skills.…”