The distinction of excellent students in the Portuguese state school as a strategy of educational marketing accountability

Abstract

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Relationship between organizational culture and school performance. A study in elementary, middle and high school institutions

“…Internationally, the most widely recognized program is the PISA (Programme for International Student Assessment) test, from the Organization for Economic Cooperation and Development (OECD) (Barber & Mourshed, 2007). Other works refer to it as a school ranking that allows comparative international evaluations (Torres, 2019;Torres, 2023).…”

School Organizational Culture and Leadership: Theoretical Trends and New Analytical Proposals

“…In the context of school clusters, for example, intermediate leaders can be assumed as counter-powers or as agents of distributed leadership [53]. In the context of the Portuguese reality, as well as in many other countries, several studies point to the emergence of competitive leadership profiles, or the new entrepreneurial leader, as a reflection of accountability policies [54,55].…”

A excelência académica entorpecida

“…As organizações escolares fazem uso dos mecanismos de distinção para premiar aqueles que combinam talento, esforço e desempenho, num processo de marketing institucional associado à ritualização da excelência académica (Torres et al, 2019), desvalorizando e naturalizando algo há muito estudado, a relação entre recursos culturais e sucesso académico e a não aleatoriedade da distribuição do mérito escolar. A recompensa do mérito na escola tem como principais fontes originárias o primado do individualismo que trespassa as sociedades contemporâneas, fomentado pelo modelo neoliberal, e, paradoxalmente, as expectativas de maior justiça e igualdade encetadas pelas classes populares na exigência crescente à escola para que esta reconheça e valorize institucionalmente o esforço, empenho e desempenho académico dos filhos.…”