The Diverse Facets of Commercialization and Business in Indian Cinema

Abstract

Cinema is a medium through which eclectic art is portrayed. Commercialisation is placed into this slot to manifest that it's predominantly for financial gain. In the recent decade, commercialization has become a large part of cinema due to the budget, intensity of the issues projected through the medium, and the famous actors who have indulged in the project. The transparency into making it a business can be seen. Indian cinema has many regional slots. Their inclusion in the project would further elevate the brand and enormity of the budget as well as the business of the film. Marketing and commercialisation have played a key role in bringing into the limelight the impact and the perks of influence cinema has brought on the people who view it. The chapter attempts to study the diverse facets of commercialisation and business in Indian cinema.